{"title":"Fine Lines \u0026 Wrinkles","description":"\u003cp\u003eFine lines arrive first where the skin is thinnest and moves most, around the eyes and across the forehead. Some of it is expression, some of it is collagen, and a surprising amount of it is dehydration sitting in a crease and making a line look deeper than it is.\u003c\/p\u003e\u003cp\u003eThis edit is built on the ingredients with the evidence behind them. Retinal and retinol for turnover, bakuchiol where retinoids are too much, peptides and PDRN for repair, and LED for the weeks when nothing topical is moving fast enough. Start at the lowest strength, use it at night, and pair it with sunscreen every morning.\u003c\/p\u003e\u003cp\u003eCurated by Sherrille Riley. Efficacy first, skin first.\u003c\/p\u003e","products":[{"product_id":"reset-vitamin-a-serum","title":"Ilapothecary Reset Vitamin A Serum","description":"\u003cp\u003eThe vitamin A serum that does what retinol should without the irritation.\u003c\/p\u003e\n\n\u003cp\u003eThe Ilapothecary Reset Vitamin A Serum is an intensive oil serum formulated around a gentle, plant-derived form of vitamin A that delivers all the regenerating, resurfacing and barrier-restoring benefits of retinol without the redness, peeling or sensitivity that conventional retinol can cause. It was designed for skin that needs deep repair: dry, dull, congested or noticeably aged skin that has lost its moisture balance and vitality.\u003c\/p\u003e\n\n\u003cp\u003eThe formula works by supporting the skin's natural cell turnover cycle, gradually revealing fresher, smoother and more even skin below the surface. Moisture is restored and held at deeper layers. Skin looks less tired, more lifted and more luminous with consistent use over four to six weeks.\u003c\/p\u003e\n\n\u003cp\u003eRich in texture but non-greasy. Absorbs fully without leaving residue and is suitable for use morning and evening. Particularly effective used overnight as part of a restorative skincare ritual.\u003c\/p\u003e\n\n\u003cp\u003ePart of Ilapothecary's award-winning therapeutic skincare range, available at Beauty Edit Mayfair.\u003c\/p\u003e\n\n\u003cp\u003e\u003cstrong\u003eHow to use:\u003c\/strong\u003e Apply a small amount to cleansed skin, warming between fingertips before pressing gently into the face and neck. Use morning and evening. Follow with a moisturiser. Introduce gradually if new to vitamin A.\u003c\/p\u003e","brand":"Ilapothecary","offers":[{"title":"Default Title","offer_id":44469745713409,"sku":"BEM-ILA-RESETVITASERUM","price":41.0,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0655\/1103\/1041\/files\/Reset_vit_a_serum.webp?v=1771087884"},{"product_id":"led-mask-express-by-deessee-pro","title":"Déesse PRO Express LED Light Face Mask | Beauty Edit Mayfair","description":"\u003cstyle\u003e .bem-pdp { font-family: 'Jost','Josefin Sans','Century Gothic',sans-serif; color: #111111; max-width: 720px; margin-left: auto !important; margin-right: auto !important; } .bem-pdp * { box-sizing: border-box; } .bem-pdp .kicker { font-size: 1.5rem !important; letter-spacing: 0.2em; text-transform: uppercase; color: #86754D !important; margin: 0 0 1.6rem !important; } .bem-pdp h3 { font-size: 1.5rem !important; letter-spacing: 0.18em; text-transform: uppercase; font-weight: 300 !important; color: #111111 !important; margin: 0 0 1.6rem !important; line-height: 1.4 !important; } .bem-pdp .block { padding: 2.6rem 0; border-top: 1px solid rgba(134,117,77,0.4); } .bem-pdp .block:first-child { border-top: 0; padding-top: 0; } .bem-pdp .block--centre, .bem-pdp .block--centre h3, .bem-pdp .block--centre p, .bem-pdp .block--centre div { text-align: center !important; } .bem-pdp .stats { display: grid; gap: 0; list-style: none; margin: 0 !important; padding: 0 !important; grid-template-columns: repeat(3,1fr); } .bem-pdp .stats li { margin: 0 !important; padding: 0.6rem 1.2rem; text-align: center; border-left: 1px solid rgba(134,117,77,0.4); } .bem-pdp .stats li:first-child { border-left: 0; } .bem-pdp .stats b { display: block; font-size: 2.2rem !important; font-weight: 300 !important; line-height: 1.1; margin-bottom: 0.5rem; } .bem-pdp .stats span { display: block; font-size: 1rem !important; letter-spacing: 0.16em; text-transform: uppercase; line-height: 1.4; } .bem-pdp .facts { list-style: none; margin: 0 !important; padding: 0 !important; display: grid; grid-template-columns: repeat(2,1fr); gap: 1.4rem 2.4rem; } .bem-pdp .facts li { margin: 0 !important; font-size: 1.6rem !important; line-height: 1.6 !important; } .bem-pdp .steps { list-style: none; counter-reset: s; margin: 0 !important; padding: 0 !important; display: grid; grid-template-columns: repeat(3,1fr); gap: 2rem; } .bem-pdp .steps li { counter-increment: s; margin: 0 !important; font-size: 1.5rem !important; line-height: 1.55 !important; } .bem-pdp .steps li:before { content: counter(s); display: block; font-size: 2rem !important; color: #86754D; line-height: 1; margin-bottom: 0.8rem; } .bem-pdp .steps b { display: block; font-size: 1.2rem !important; font-weight: 300 !important; letter-spacing: 0.16em; text-transform: uppercase; margin-bottom: 0.6rem; } .bem-pdp .price { display: block; max-width: 42rem; margin-left: auto !important; margin-right: auto !important; } .bem-pdp .price__once { padding: 0 0 1.2rem; } .bem-pdp .price__once .lbl { display: inline; font-size: 1.1rem !important; letter-spacing: 0.2em; text-transform: uppercase; margin: 0 0.8rem 0 0 !important; } .bem-pdp .price__once .amt { display: inline; font-size: 1.8rem !important; font-weight: 300 !important; margin: 0 !important; } .bem-pdp .price__sub { padding: 1.6rem 0 0; } .bem-pdp .price__sub .lbl { font-size: 1.1rem !important; letter-spacing: 0.2em; text-transform: uppercase; color: #86754D !important; margin: 0 0 1rem !important; } .bem-pdp .price__sub .amt { font-size: 4.6rem !important; font-weight: 300 !important; line-height: 1; color: #86754D !important; margin: 0 0 0.8rem !important; letter-spacing: 0.01em; } .bem-pdp .price__sub .terms { font-size: 1.2rem !important; letter-spacing: 0.12em; text-transform: uppercase; margin: 0 0 2rem !important; line-height: 1.6 !important; } .bem-pdp details { border-bottom: 1px solid rgba(134,117,77,0.4); } .bem-pdp details:first-of-type { border-top: 1px solid rgba(134,117,77,0.4); } .bem-pdp summary { cursor: pointer; list-style: none; padding: 1.4rem 0; font-size: 1.4rem !important; letter-spacing: 0.1em; text-transform: uppercase; display: flex; justify-content: space-between; gap: 1.6rem; align-items: baseline; } .bem-pdp summary::-webkit-details-marker { display: none; } .bem-pdp summary:after { content: '+'; color: #86754D; font-size: 1.8rem; line-height: 1; } .bem-pdp details[open] summary:after { content: '\\2212'; } .bem-pdp details p { padding: 0 0 1.6rem !important; margin: 0 !important; font-size: 1.5rem !important; line-height: 1.65 !important; } .bem-pdp .note { font-size: 1.2rem !important; line-height: 1.5 !important; margin: 1.2rem 0 0 !important; } .bem-pdp .story p { font-size: 1.6rem !important; line-height: 1.7 !important; margin: 0 0 1rem !important; } .bem-pdp .story p:last-child { margin: 0 !important; } .bem-pdp a { color: #86754D; } .bem-pdp .cta { display: inline-block; background: #86754D; color: #ffffff !important; padding: 1.4rem 3rem; font-size: 1.2rem !important; letter-spacing: 0.22em; text-transform: uppercase; text-decoration: none; } .bem-pdp .cta:hover { background: #111111; } @media screen and (max-width: 749px) { .bem-pdp .stats b { font-size: 1.9rem !important; } .bem-pdp .facts { grid-template-columns: 1fr; gap: 1.2rem; } .bem-pdp .steps { grid-template-columns: 1fr; gap: 1.8rem; } .bem-pdp .price__sub .amt { font-size: 3.6rem !important; } .bem-pdp .stats li { padding: 0.4rem 0.6rem; } .bem-pdp .cta { display: block; padding: 1.4rem 1rem; } }\u003c\/style\u003e\n\u003cdiv class=\"bem-pdp\"\u003e\n  \u003cdiv class=\"block\"\u003e\n    \u003cul class=\"stats\"\u003e\n      \u003cli\u003e\n\u003cb\u003e10 min\u003c\/b\u003e\u003cspan\u003ePer session\u003c\/span\u003e\n\u003c\/li\u003e\n      \u003cli\u003e\n\u003cb\u003e3 to 5\u003c\/b\u003e\u003cspan\u003eSessions a week\u003c\/span\u003e\n\u003c\/li\u003e\n      \u003cli\u003e\n\u003cb\u003eFull face\u003c\/b\u003e\u003cspan\u003eWearable mask\u003c\/span\u003e\n\u003c\/li\u003e\n    \u003c\/ul\u003e\n  \u003c\/div\u003e\n  \u003cdiv class=\"block\"\u003e\n    \u003cp class=\"kicker\"\u003eWhat it is\u003c\/p\u003e\n    \u003cul class=\"facts\"\u003e\n      \u003cli\u003eAn LED light face mask, engineered to be worn rather than held\u003c\/li\u003e\n      \u003cli\u003eCovers the full face in a single session\u003c\/li\u003e\n      \u003cli\u003eA session runs for ten minutes, three to five times a week\u003c\/li\u003e\n      \u003cli\u003eSuitable for all skin types and used alongside your existing skincare routine\u003c\/li\u003e\n    \u003c\/ul\u003e\n  \u003c\/div\u003e\n  \u003cdiv class=\"block block--centre\"\u003e\n    \u003ch3\u003eONE DEVICE, YOURS TO KEEP\u003c\/h3\u003e\n    \u003cdiv class=\"price\"\u003e\n      \u003cdiv class=\"price__sub\"\u003e\n        \u003cp class=\"lbl\"\u003eBuy once\u003c\/p\u003e\n        \u003cp class=\"amt\"\u003e£299.00\u003c\/p\u003e\n        \u003cp class=\"terms\"\u003eLED LIGHT FACE MASK · IN-STORE \u0026amp; ONLINE\u003c\/p\u003e\n      \u003c\/div\u003e\n    \u003c\/div\u003e\n  \u003c\/div\u003e\n  \u003cdiv class=\"block\"\u003e\n    \u003ch3\u003eHow to use it\u003c\/h3\u003e\n    \u003col class=\"steps\"\u003e\n      \u003cli\u003e\n\u003cb\u003ePrepare\u003c\/b\u003eApply a serum first, then put the mask on.\u003c\/li\u003e\n      \u003cli\u003e\n\u003cb\u003eTen minutes\u003c\/b\u003eWear the mask for a ten minute session across the full face.\u003c\/li\u003e\n      \u003cli\u003e\n\u003cb\u003eRepeat\u003c\/b\u003eThree to five times a week, alongside the skincare you already use.\u003c\/li\u003e\n    \u003c\/ol\u003e\n  \u003c\/div\u003e\n  \u003cdiv class=\"block\"\u003e\n    \u003ch3\u003eUse it with\u003c\/h3\u003e\n    \u003cul class=\"facts\"\u003e\n      \u003cli\u003e\n\u003ca href=\"\/products\/luminous-glow-1\"\u003eKelsey Luminous Glow Cleansing Gel\u003c\/a\u003e, to cleanse before a session\u003c\/li\u003e\n      \u003cli\u003e\n\u003ca href=\"\/products\/morn-to-eve-global-protection-1\"\u003eKelsey Morn to Eve Serum\u003c\/a\u003e, the serum step before you put the mask on\u003c\/li\u003e\n    \u003c\/ul\u003e\n  \u003c\/div\u003e\n  \u003cdiv class=\"block\"\u003e\n    \u003ch3\u003eQuestions\u003c\/h3\u003e\n    \u003cdetails\u003e\u003csummary\u003eHow long is a session?\u003c\/summary\u003e\u003cp\u003eTen minutes, across the full face.\u003c\/p\u003e\u003c\/details\u003e\n    \u003cdetails\u003e\u003csummary\u003eHow often should I use it?\u003c\/summary\u003e\u003cp\u003eThree to five times a week.\u003c\/p\u003e\u003c\/details\u003e\n    \u003cdetails\u003e\u003csummary\u003eHow is it worn?\u003c\/summary\u003e\u003cp\u003eIt is a mask, engineered to be worn on the face for the length of the session rather than held in the hand.\u003c\/p\u003e\u003c\/details\u003e\n    \u003cdetails\u003e\u003csummary\u003eDoes it suit my skin type?\u003c\/summary\u003e\u003cp\u003eIt is suitable for all skin types.\u003c\/p\u003e\u003c\/details\u003e\n    \u003cdetails\u003e\u003csummary\u003eCan I use it with my skincare?\u003c\/summary\u003e\u003cp\u003eYes. It is used alongside your existing routine. Apply a serum before you put the mask on.\u003c\/p\u003e\u003c\/details\u003e\n  \u003c\/div\u003e\n  \u003cdiv class=\"block story\"\u003e\n    \u003cp class=\"kicker\"\u003eAT 33 BERKELEY STREET\u003c\/p\u003e\n    \u003cp\u003eThe Déesse PRO Express is stocked at Beauty Edit Mayfair, 33 Berkeley Street, Mayfair. The team are happy to demonstrate the mask and answer any questions before you buy.\u003c\/p\u003e\n    \u003cp\u003eA complimentary facial at Beauty Edit Mayfair is included with the device, so a facialist can show you how to fit the mask and how to work the sessions into your week.\u003c\/p\u003e\n  \u003c\/div\u003e\n\u003c\/div\u003e\n\u003cscript\u003e(function(){function hideLabel(){var sel='h1,h2,h3,h4,h5,h6,summary,legend,.h1,.h2,.h3,.h4';var nodes=document.querySelectorAll(sel);for(var i=0;i\u003cnodes.length;i++){var el=nodes[i];if(el.closest\u0026\u0026el.closest('.bem-pdp')){continue;}if(el.textContent.trim().toLowerCase()==='description'){el.style.display='none';var next=el.nextElementSibling;if(next\u0026\u0026(next.tagName==='HR'||next.getBoundingClientRect().height\u003c=2)){next.style.display='none';}}}}if(document.readyState==='loading'){document.addEventListener('DOMContentLoaded',hideLabel);}else{hideLabel();}})();\u003c\/script\u003e","brand":"Déesse PRO","offers":[{"title":"Default Title","offer_id":45078146416897,"sku":"BEM-BEM-DESSEPRO","price":299.0,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0655\/1103\/1041\/files\/LEDLIGHTTHERAPYMASK.jpg?v=1780122031"},{"product_id":"purito-timeless-bloom-bakuchiol","title":"Purito Seoul Timeless Bloom Bakuchiol","description":"\u003cstyle\u003e .bem-pdp { font-family: 'Jost','Josefin Sans','Century Gothic',sans-serif; color: #111111; max-width: 720px; margin-left: auto !important; margin-right: auto !important; } .bem-pdp * { box-sizing: border-box; } .bem-pdp .kicker { font-size: 1.5rem !important; letter-spacing: 0.2em; text-transform: uppercase; color: #86754D !important; margin: 0 0 1.6rem !important; } .bem-pdp h3 { font-size: 1.5rem !important; letter-spacing: 0.18em; text-transform: uppercase; font-weight: 300 !important; color: #111111 !important; margin: 0 0 1.6rem !important; line-height: 1.4 !important; } .bem-pdp .block { padding: 2.6rem 0; border-top: 1px solid rgba(134,117,77,0.4); } .bem-pdp .block:first-child { border-top: 0; padding-top: 0; } .bem-pdp .block--centre, .bem-pdp .block--centre h3, .bem-pdp .block--centre p, .bem-pdp .block--centre div { text-align: center !important; } .bem-pdp .stats { display: grid; gap: 0; list-style: none; margin: 0 !important; padding: 0 !important; grid-template-columns: repeat(3,1fr); } .bem-pdp .stats li { margin: 0 !important; padding: 0.6rem 1.2rem; text-align: center; border-left: 1px solid rgba(134,117,77,0.4); } .bem-pdp .stats li:first-child { border-left: 0; } .bem-pdp .stats b { display: block; font-size: 2.2rem !important; font-weight: 300 !important; line-height: 1.1; margin-bottom: 0.5rem; } .bem-pdp .stats span { display: block; font-size: 1rem !important; letter-spacing: 0.16em; text-transform: uppercase; line-height: 1.4; } .bem-pdp .facts { list-style: none; margin: 0 !important; padding: 0 !important; display: grid; grid-template-columns: repeat(2,1fr); gap: 1.4rem 2.4rem; } .bem-pdp .facts li { margin: 0 !important; font-size: 1.6rem !important; line-height: 1.6 !important; } .bem-pdp .steps { list-style: none; counter-reset: s; margin: 0 !important; padding: 0 !important; display: grid; grid-template-columns: repeat(3,1fr); gap: 2rem; } .bem-pdp .steps li { counter-increment: s; margin: 0 !important; font-size: 1.5rem !important; line-height: 1.55 !important; } .bem-pdp .steps li:before { content: counter(s); display: block; font-size: 2rem !important; color: #86754D; line-height: 1; margin-bottom: 0.8rem; } .bem-pdp .steps b { display: block; font-size: 1.2rem !important; font-weight: 300 !important; letter-spacing: 0.16em; text-transform: uppercase; margin-bottom: 0.6rem; } .bem-pdp .price { display: block; max-width: 42rem; margin-left: auto !important; margin-right: auto !important; } .bem-pdp .price__once { padding: 0 0 1.2rem; } .bem-pdp .price__once .lbl { display: inline; font-size: 1.1rem !important; letter-spacing: 0.2em; text-transform: uppercase; margin: 0 0.8rem 0 0 !important; } .bem-pdp .price__once .amt { display: inline; font-size: 1.8rem !important; font-weight: 300 !important; margin: 0 !important; } .bem-pdp .price__sub { padding: 1.6rem 0 0; } .bem-pdp .price__sub .lbl { font-size: 1.1rem !important; letter-spacing: 0.2em; text-transform: uppercase; color: #86754D !important; margin: 0 0 1rem !important; } .bem-pdp .price__sub .amt { font-size: 4.6rem !important; font-weight: 300 !important; line-height: 1; color: #86754D !important; margin: 0 0 0.8rem !important; letter-spacing: 0.01em; } .bem-pdp .price__sub .terms { font-size: 1.2rem !important; letter-spacing: 0.12em; text-transform: uppercase; margin: 0 0 2rem !important; line-height: 1.6 !important; } .bem-pdp details { border-bottom: 1px solid rgba(134,117,77,0.4); } .bem-pdp details:first-of-type { border-top: 1px solid rgba(134,117,77,0.4); } .bem-pdp summary { cursor: pointer; list-style: none; padding: 1.4rem 0; font-size: 1.4rem !important; letter-spacing: 0.1em; text-transform: uppercase; display: flex; justify-content: space-between; gap: 1.6rem; align-items: baseline; } .bem-pdp summary::-webkit-details-marker { display: none; } .bem-pdp summary:after { content: '+'; color: #86754D; font-size: 1.8rem; line-height: 1; } .bem-pdp details[open] summary:after { content: '\\2212'; } .bem-pdp details p { padding: 0 0 1.6rem !important; margin: 0 !important; font-size: 1.5rem !important; line-height: 1.65 !important; } .bem-pdp .note { font-size: 1.2rem !important; line-height: 1.5 !important; margin: 1.2rem 0 0 !important; } .bem-pdp .story p { font-size: 1.6rem !important; line-height: 1.7 !important; margin: 0 0 1rem !important; } .bem-pdp .story p:last-child { margin: 0 !important; } .bem-pdp a { color: #86754D; } .bem-pdp .cta { display: inline-block; background: #86754D; color: #ffffff !important; padding: 1.4rem 3rem; font-size: 1.2rem !important; letter-spacing: 0.22em; text-transform: uppercase; text-decoration: none; } .bem-pdp .cta:hover { background: #111111; } @media screen and (max-width: 749px) { .bem-pdp .stats b { font-size: 1.9rem !important; } .bem-pdp .facts { grid-template-columns: 1fr; gap: 1.2rem; } .bem-pdp .steps { grid-template-columns: 1fr; gap: 1.8rem; } .bem-pdp .price__sub .amt { font-size: 3.6rem !important; } .bem-pdp .stats li { padding: 0.4rem 0.6rem; } .bem-pdp .cta { display: block; padding: 1.4rem 1rem; } }\u003c\/style\u003e\n\u003cdiv class=\"bem-pdp\"\u003e\n\n  \u003cdiv class=\"block\"\u003e\n    \u003cul class=\"stats\"\u003e\n      \u003cli\u003e\n\u003cb\u003e10,000 ppm\u003c\/b\u003e\u003cspan\u003eBakuchiol\u003c\/span\u003e\n\u003c\/li\u003e\n      \u003cli\u003e\n\u003cb\u003eJeju\u003c\/b\u003e\u003cspan\u003eHydrangea extract\u003c\/span\u003e\n\u003c\/li\u003e\n      \u003cli\u003e\n\u003cb\u003eSerum\u003c\/b\u003e\u003cspan\u003eAll skin types\u003c\/span\u003e\n\u003c\/li\u003e\n    \u003c\/ul\u003e\n  \u003c\/div\u003e\n\n  \u003cdiv class=\"block\"\u003e\n    \u003cp class=\"kicker\"\u003eWhy it works\u003c\/p\u003e\n    \u003cul class=\"facts\"\u003e\n      \u003cli\u003eBakuchiol at 10,000 ppm, a plant-based alternative to retinol\u003c\/li\u003e\n      \u003cli\u003eJeju hydrangea extract alongside peptides and adenosine\u003c\/li\u003e\n      \u003cli\u003eBetaine and allantoin leave skin feeling hydrated and calm\u003c\/li\u003e\n      \u003cli\u003eSuits all skin types, including sensitive and dry skin\u003c\/li\u003e\n    \u003c\/ul\u003e\n  \u003c\/div\u003e\n\n  \u003cdiv class=\"block block--centre\"\u003e\n    \u003ch3\u003eA bakuchiol serum for daily use\u003c\/h3\u003e\n    \u003cdiv class=\"price\"\u003e\n      \u003cdiv class=\"price__sub\"\u003e\n        \u003cp class=\"lbl\"\u003eBuy once\u003c\/p\u003e\n        \u003cp class=\"amt\"\u003e£28.00\u003c\/p\u003e\n        \u003cp class=\"terms\"\u003eSERUM · IN-STORE \u0026amp; ONLINE\u003c\/p\u003e\n      \u003c\/div\u003e\n    \u003c\/div\u003e\n  \u003c\/div\u003e\n\n  \u003cdiv class=\"block\"\u003e\n    \u003ch3\u003eHow to use it\u003c\/h3\u003e\n    \u003col class=\"steps\"\u003e\n      \u003cli\u003e\n\u003cb\u003ePrep\u003c\/b\u003eStart on cleansed and toned skin.\u003c\/li\u003e\n      \u003cli\u003e\n\u003cb\u003eApply\u003c\/b\u003eSmooth the serum over the face and press it in.\u003c\/li\u003e\n      \u003cli\u003e\n\u003cb\u003eFollow\u003c\/b\u003eMoisturiser, and SPF in the morning.\u003c\/li\u003e\n    \u003c\/ol\u003e\n  \u003c\/div\u003e\n\n  \u003cdiv class=\"block\"\u003e\n    \u003ch3\u003eUse it with\u003c\/h3\u003e\n    \u003cul class=\"facts\"\u003e\n      \u003cli\u003e\n\u003ca href=\"\/products\/purito-seoul-oat-in-calming-gel-cream\"\u003ePurito Oat-in Calming Gel Cream\u003c\/a\u003e, the moisturiser that goes over it\u003c\/li\u003e\n      \u003cli\u003e\n\u003ca href=\"\/products\/madagascar-centella-ampoule-foam\"\u003eSKIN1004 Centella Ampoule Foam\u003c\/a\u003e, the cleanse that comes first\u003c\/li\u003e\n    \u003c\/ul\u003e\n  \u003c\/div\u003e\n\n  \u003cdiv class=\"block\"\u003e\n    \u003ch3\u003eQuestions\u003c\/h3\u003e\n    \u003cdetails\u003e\u003csummary\u003eWhat is bakuchiol?\u003c\/summary\u003e\u003cp\u003eA plant-based alternative to retinol. This serum contains it at 10,000 ppm.\u003c\/p\u003e\u003c\/details\u003e\n    \u003cdetails\u003e\u003csummary\u003eDoes it suit sensitive skin?\u003c\/summary\u003e\u003cp\u003eIt is made for all skin types, including sensitive and dry skin.\u003c\/p\u003e\u003c\/details\u003e\n    \u003cdetails\u003e\u003csummary\u003eWhat else is in it?\u003c\/summary\u003e\u003cp\u003eJeju hydrangea extract, peptides, adenosine, betaine and allantoin.\u003c\/p\u003e\u003c\/details\u003e\n    \u003cdetails\u003e\u003csummary\u003eWhat does it feel like?\u003c\/summary\u003e\u003cp\u003eA serum that leaves skin feeling hydrated and looking radiant.\u003c\/p\u003e\u003c\/details\u003e\n    \u003cdetails\u003e\u003csummary\u003eWhere does it go in my routine?\u003c\/summary\u003e\u003cp\u003eAfter toner and before moisturiser. It can be used daily.\u003c\/p\u003e\u003c\/details\u003e\n  \u003c\/div\u003e\n\n  \u003cdiv class=\"block story\"\u003e\n    \u003cp class=\"kicker\"\u003eThe K-Beauty Edit\u003c\/p\u003e\n    \u003cp\u003ePurito Seoul is stocked as part of the K-Beauty Edit at Beauty Edit Mayfair, 33 Berkeley Street, Mayfair.\u003c\/p\u003e\n    \u003cp\u003eTimeless Bloom is the serum step of the routine, worn under moisturiser. Come in and try it, or order it here.\u003c\/p\u003e\n  \u003c\/div\u003e\n\n\u003c\/div\u003e\n\u003cscript\u003e(function(){function hideLabel(){var sel='h1,h2,h3,h4,h5,h6,summary,legend,.h1,.h2,.h3,.h4';var nodes=document.querySelectorAll(sel);for(var i=0;i\u003cnodes.length;i++){var el=nodes[i];if(el.closest\u0026\u0026el.closest('.bem-pdp')){continue;}if(el.textContent.trim().toLowerCase()==='description'){el.style.display='none';var next=el.nextElementSibling;if(next\u0026\u0026(next.tagName==='HR'||next.getBoundingClientRect().height\u003c=2)){next.style.display='none';}}}}if(document.readyState==='loading'){document.addEventListener('DOMContentLoaded',hideLabel);}else{hideLabel();}})();\u003c\/script\u003e","brand":"Purito Seoul","offers":[{"title":"Default Title","offer_id":55544440553854,"sku":"","price":28.0,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0655\/1103\/1041\/files\/PuritoBakuchi.png?v=1771090509"},{"product_id":"advanced-snail-96-mucin-power-essence","title":"COSRX Advanced Snail 96 Mucin Power Essence","description":"\u003cp\u003eThe snail mucin essence that became a K-beauty bestseller for a reason.\u003c\/p\u003e\n\n\u003cp\u003eThe COSRX Advanced Snail 96 Mucin Power Essence is 96% snail secretion filtrate in a lightweight gel-like formula that does something most essences cannot: it genuinely repairs skin while it hydrates. Snail mucin is one of the most well-researched ingredients in K-beauty, prized for its ability to support skin regeneration, fade post-acne scarring, reduce hyperpigmentation and restore elasticity, all without causing irritation.\u003c\/p\u003e\n\n\u003cp\u003eSodium hyaluronate and snail mucin work together to deliver deep, lasting moisture that keeps skin soft and supple well beyond application. Panthenol and allantoin calm redness and sensitivity. Betaine and arginine strengthen the skin barrier and improve firmness over time. The result is skin that recovers faster, scars less visibly and looks consistently healthier with every use.\u003c\/p\u003e\n\n\u003cp\u003eThe texture is unique: slightly viscous when dispensed but it melts into skin immediately and absorbs without any tackiness or residue. It layers beautifully under any moisturiser and is gentle enough to use twice daily.\u003c\/p\u003e\n\n\u003cp\u003eFragrance-free, alcohol-free, hypoallergenic and suitable for all skin types including sensitive and acne-prone.\u003c\/p\u003e\n\n\u003cp\u003e\u003cstrong\u003eHow to use:\u003c\/strong\u003e Apply after cleansing and toning. Dispense a small amount onto fingertips and press gently into the face and neck. Follow with moisturiser. Use morning and evening.\u003c\/p\u003e","brand":"Cosrx","offers":[{"title":"Default Title","offer_id":56053497987454,"sku":"BEM-COS-SNAIL96","price":25.0,"currency_code":"GBP","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0655\/1103\/1041\/files\/COSRXSnail961.jpg?v=1771085906"},{"product_id":"white-truffle-double-serum-cream","title":"d'Alba White Truffle Double Serum \u0026 Cream","description":"\u003cstyle\u003e .bem-pdp { font-family: 'Jost','Josefin Sans','Century Gothic',sans-serif; color: #111111; max-width: 720px; margin-left: auto !important; margin-right: auto !important; } .bem-pdp * { box-sizing: border-box; } .bem-pdp .kicker { font-size: 1.5rem !important; letter-spacing: 0.2em; text-transform: uppercase; color: #86754D !important; margin: 0 0 1.6rem !important; } .bem-pdp h3 { font-size: 1.5rem !important; letter-spacing: 0.18em; text-transform: uppercase; font-weight: 300 !important; color: #111111 !important; margin: 0 0 1.6rem !important; line-height: 1.4 !important; } .bem-pdp .block { padding: 2.6rem 0; border-top: 1px solid rgba(134,117,77,0.4); } .bem-pdp .block:first-child { border-top: 0; padding-top: 0; } .bem-pdp .block--centre, .bem-pdp .block--centre h3, .bem-pdp .block--centre p, .bem-pdp .block--centre div { text-align: center !important; } .bem-pdp .stats { display: grid; gap: 0; list-style: none; margin: 0 !important; padding: 0 !important; grid-template-columns: repeat(3,1fr); } .bem-pdp .stats li { margin: 0 !important; padding: 0.6rem 1.2rem; text-align: center; border-left: 1px solid rgba(134,117,77,0.4); } .bem-pdp .stats li:first-child { border-left: 0; } .bem-pdp .stats b { display: block; font-size: 2.2rem !important; font-weight: 300 !important; line-height: 1.1; margin-bottom: 0.5rem; } .bem-pdp .stats span { display: block; font-size: 1rem !important; letter-spacing: 0.16em; text-transform: uppercase; line-height: 1.4; } .bem-pdp .facts { list-style: none; margin: 0 !important; padding: 0 !important; display: grid; grid-template-columns: repeat(2,1fr); gap: 1.4rem 2.4rem; } .bem-pdp .facts li { margin: 0 !important; font-size: 1.6rem !important; line-height: 1.6 !important; } .bem-pdp .steps { list-style: none; counter-reset: s; margin: 0 !important; padding: 0 !important; display: grid; grid-template-columns: repeat(3,1fr); gap: 2rem; } .bem-pdp .steps li { counter-increment: s; margin: 0 !important; font-size: 1.5rem !important; line-height: 1.55 !important; } .bem-pdp .steps li:before { content: counter(s); display: block; font-size: 2rem !important; color: #86754D; line-height: 1; margin-bottom: 0.8rem; } .bem-pdp .steps b { display: block; font-size: 1.2rem !important; font-weight: 300 !important; letter-spacing: 0.16em; text-transform: uppercase; margin-bottom: 0.6rem; } .bem-pdp .price { display: block; max-width: 42rem; margin-left: auto !important; margin-right: auto !important; } .bem-pdp .price__once { padding: 0 0 1.2rem; } .bem-pdp .price__once .lbl { display: inline; font-size: 1.1rem !important; letter-spacing: 0.2em; text-transform: uppercase; margin: 0 0.8rem 0 0 !important; } .bem-pdp .price__once .amt { display: inline; font-size: 1.8rem !important; font-weight: 300 !important; margin: 0 !important; } .bem-pdp .price__sub { padding: 1.6rem 0 0; } .bem-pdp .price__sub .lbl { font-size: 1.1rem !important; letter-spacing: 0.2em; text-transform: uppercase; color: #86754D !important; margin: 0 0 1rem !important; } .bem-pdp .price__sub .amt { font-size: 4.6rem !important; font-weight: 300 !important; line-height: 1; color: #86754D !important; margin: 0 0 0.8rem !important; letter-spacing: 0.01em; } .bem-pdp .price__sub .terms { font-size: 1.2rem !important; letter-spacing: 0.12em; text-transform: uppercase; margin: 0 0 2rem !important; line-height: 1.6 !important; } .bem-pdp details { border-bottom: 1px solid rgba(134,117,77,0.4); } .bem-pdp details:first-of-type { border-top: 1px solid rgba(134,117,77,0.4); } .bem-pdp summary { cursor: pointer; list-style: none; padding: 1.4rem 0; font-size: 1.4rem !important; letter-spacing: 0.1em; text-transform: uppercase; display: flex; justify-content: space-between; gap: 1.6rem; align-items: baseline; } .bem-pdp summary::-webkit-details-marker { display: none; } .bem-pdp summary:after { content: '+'; color: #86754D; font-size: 1.8rem; line-height: 1; } .bem-pdp details[open] summary:after { content: '\\2212'; } .bem-pdp details p { padding: 0 0 1.6rem !important; margin: 0 !important; font-size: 1.5rem !important; line-height: 1.65 !important; } .bem-pdp .note { font-size: 1.2rem !important; line-height: 1.5 !important; margin: 1.2rem 0 0 !important; } .bem-pdp .story p { font-size: 1.6rem !important; line-height: 1.7 !important; margin: 0 0 1rem !important; } .bem-pdp .story p:last-child { margin: 0 !important; } .bem-pdp a { color: #86754D; } .bem-pdp .cta { display: inline-block; background: #86754D; color: #ffffff !important; padding: 1.4rem 3rem; font-size: 1.2rem !important; letter-spacing: 0.22em; text-transform: uppercase; text-decoration: none; } .bem-pdp .cta:hover { background: #111111; } @media screen and (max-width: 749px) { .bem-pdp .stats b { font-size: 1.9rem !important; } .bem-pdp .facts { grid-template-columns: 1fr; gap: 1.2rem; } .bem-pdp .steps { grid-template-columns: 1fr; gap: 1.8rem; } .bem-pdp .price__sub .amt { font-size: 3.6rem !important; } .bem-pdp .stats li { padding: 0.4rem 0.6rem; } .bem-pdp .cta { display: block; padding: 1.4rem 1rem; } }\u003c\/style\u003e\n\u003cdiv class=\"bem-pdp\"\u003e\n\n  \u003cdiv class=\"block\"\u003e\n    \u003cul class=\"stats\"\u003e\n      \u003cli\u003e\n\u003cb\u003eTwo in one\u003c\/b\u003e\u003cspan\u003eSerum and cream\u003c\/span\u003e\n\u003c\/li\u003e\n      \u003cli\u003e\n\u003cb\u003eTrufferol\u003c\/b\u003e\u003cspan\u003eTruffle and vitamin E\u003c\/span\u003e\n\u003c\/li\u003e\n      \u003cli\u003e\n\u003cb\u003eVegan\u003c\/b\u003e\u003cspan\u003eCertified\u003c\/span\u003e\n\u003c\/li\u003e\n    \u003c\/ul\u003e\n  \u003c\/div\u003e\n\n  \u003cdiv class=\"block\"\u003e\n    \u003cp class=\"kicker\"\u003eWhy it works\u003c\/p\u003e\n    \u003cul class=\"facts\"\u003e\n      \u003cli\u003eA dual-chamber bottle, so you set the serum to cream ratio yourself\u003c\/li\u003e\n      \u003cli\u003eTrufferol, d'Alba's complex of Italian white truffle and vitamin E\u003c\/li\u003e\n      \u003cli\u003eNiacinamide refines the look of texture and evens tone\u003c\/li\u003e\n      \u003cli\u003eHyaluronic acid for hydration that holds through the day\u003c\/li\u003e\n    \u003c\/ul\u003e\n  \u003c\/div\u003e\n\n  \u003cdiv class=\"block block--centre\"\u003e\n    \u003ch3\u003eSerum and cream in one bottle\u003c\/h3\u003e\n    \u003cdiv class=\"price\"\u003e\n      \u003cdiv class=\"price__sub\"\u003e\n        \u003cp class=\"lbl\"\u003eBuy once\u003c\/p\u003e\n        \u003cp class=\"amt\"\u003e£55.90\u003c\/p\u003e\n        \u003cp class=\"terms\"\u003eSERUM AND CREAM · IN-STORE \u0026amp; ONLINE\u003c\/p\u003e\n      \u003c\/div\u003e\n    \u003c\/div\u003e\n  \u003c\/div\u003e\n\n  \u003cdiv class=\"block\"\u003e\n    \u003ch3\u003eHow to use it\u003c\/h3\u003e\n    \u003col class=\"steps\"\u003e\n      \u003cli\u003e\n\u003cb\u003eDispense\u003c\/b\u003ePress out the ratio of serum to cream your skin wants that day.\u003c\/li\u003e\n      \u003cli\u003e\n\u003cb\u003eBlend\u003c\/b\u003eMix the two together on your fingertips.\u003c\/li\u003e\n      \u003cli\u003e\n\u003cb\u003eApply\u003c\/b\u003eSmooth over cleansed face and neck, morning and evening.\u003c\/li\u003e\n    \u003c\/ol\u003e\n  \u003c\/div\u003e\n\n  \u003cdiv class=\"block\"\u003e\n    \u003ch3\u003eUse it with\u003c\/h3\u003e\n    \u003cul class=\"facts\"\u003e\n      \u003cli\u003e\n\u003ca href=\"\/products\/white-truffle-first-spray-vegan-mist\"\u003ed'Alba White Truffle First Spray\u003c\/a\u003e, the same truffle, as a toner beforehand\u003c\/li\u003e\n      \u003cli\u003e\n\u003ca href=\"\/products\/dark-spot-correcting-glow-serum\"\u003eAxis-Y Dark Spot Correcting Glow Serum\u003c\/a\u003e, the serum step underneath it\u003c\/li\u003e\n    \u003c\/ul\u003e\n  \u003c\/div\u003e\n\n  \u003cdiv class=\"block\"\u003e\n    \u003ch3\u003eQuestions\u003c\/h3\u003e\n    \u003cdetails\u003e\u003csummary\u003eHow do I choose the ratio?\u003c\/summary\u003e\u003cp\u003eMore serum on warmer days, more cream when skin feels drier, or blend the two for something in between.\u003c\/p\u003e\u003c\/details\u003e\n    \u003cdetails\u003e\u003csummary\u003eIs it one product or two?\u003c\/summary\u003e\u003cp\u003eOne bottle with two chambers, a lightweight Aqua Serum and a rich Intense Cream, dispensed together.\u003c\/p\u003e\u003c\/details\u003e\n    \u003cdetails\u003e\u003csummary\u003eWhich skin does it suit?\u003c\/summary\u003e\u003cp\u003eAll skin types, including dry and sensitive skin.\u003c\/p\u003e\u003c\/details\u003e\n    \u003cdetails\u003e\u003csummary\u003eIs it vegan?\u003c\/summary\u003e\u003cp\u003eYes. It is vegan certified.\u003c\/p\u003e\u003c\/details\u003e\n    \u003cdetails\u003e\u003csummary\u003eWhen do I use it?\u003c\/summary\u003e\u003cp\u003eMorning and evening, on the face and neck, after your serum.\u003c\/p\u003e\u003c\/details\u003e\n  \u003c\/div\u003e\n\n  \u003cdiv class=\"block story\"\u003e\n    \u003cp class=\"kicker\"\u003eThe K-Beauty Edit\u003c\/p\u003e\n    \u003cp\u003ed'Alba is stocked as part of the K-Beauty Edit at Beauty Edit Mayfair, 33 Berkeley Street, Mayfair.\u003c\/p\u003e\n    \u003cp\u003eThis is the moisturiser step, and the fullest expression of the white truffle range we carry. Come in and try it, or order it here.\u003c\/p\u003e\n  \u003c\/div\u003e\n\n\u003c\/div\u003e\n\u003cscript\u003e(function(){function hideLabel(){var sel='h1,h2,h3,h4,h5,h6,summary,legend,.h1,.h2,.h3,.h4';var nodes=document.querySelectorAll(sel);for(var i=0;i\u003cnodes.length;i++){var el=nodes[i];if(el.closest\u0026\u0026el.closest('.bem-pdp')){continue;}if(el.textContent.trim().toLowerCase()==='description'){el.style.display='none';var next=el.nextElementSibling;if(next\u0026\u0026(next.tagName==='HR'||next.getBoundingClientRect().height\u003c=2)){next.style.display='none';}}}}if(document.readyState==='loading'){document.addEventListener('DOMContentLoaded',hideLabel);}else{hideLabel();}})();\u003c\/script\u003e","brand":"d'Alba","offers":[{"title":"Default Title","offer_id":56054341566846,"sku":"BEM-DAL-TRUFFLESERUM","price":55.9,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0655\/1103\/1041\/files\/d_lba_truffle_cream_amazon_image.jpg?v=1771085935"},{"product_id":"pdrn-pink-peptide-serum","title":"Medicube PDRN Pink Peptide Serum","description":"\u003cstyle\u003e .bem-pdp { font-family: 'Jost','Josefin Sans','Century Gothic',sans-serif; color: #111111; max-width: 720px; margin-left: auto !important; margin-right: auto !important; } .bem-pdp * { box-sizing: border-box; } .bem-pdp .kicker { font-size: 1.5rem !important; letter-spacing: 0.2em; text-transform: uppercase; color: #86754D !important; margin: 0 0 1.6rem !important; } .bem-pdp h3 { font-size: 1.5rem !important; letter-spacing: 0.18em; text-transform: uppercase; font-weight: 300 !important; color: #111111 !important; margin: 0 0 1.6rem !important; line-height: 1.4 !important; } .bem-pdp .block { padding: 2.6rem 0; border-top: 1px solid rgba(134,117,77,0.4); } .bem-pdp .block:first-child { border-top: 0; padding-top: 0; } .bem-pdp .block--centre, .bem-pdp .block--centre h3, .bem-pdp .block--centre p, .bem-pdp .block--centre div { text-align: center !important; } .bem-pdp .stats { display: grid; gap: 0; list-style: none; margin: 0 !important; padding: 0 !important; grid-template-columns: repeat(3,1fr); } .bem-pdp .stats li { margin: 0 !important; padding: 0.6rem 1.2rem; text-align: center; border-left: 1px solid rgba(134,117,77,0.4); } .bem-pdp .stats li:first-child { border-left: 0; } .bem-pdp .stats b { display: block; font-size: 2.2rem !important; font-weight: 300 !important; line-height: 1.1; margin-bottom: 0.5rem; } .bem-pdp .stats span { display: block; font-size: 1rem !important; letter-spacing: 0.16em; text-transform: uppercase; line-height: 1.4; } .bem-pdp .facts { list-style: none; margin: 0 !important; padding: 0 !important; display: grid; grid-template-columns: repeat(2,1fr); gap: 1.4rem 2.4rem; } .bem-pdp .facts li { margin: 0 !important; font-size: 1.6rem !important; line-height: 1.6 !important; } .bem-pdp .steps { list-style: none; counter-reset: s; margin: 0 !important; padding: 0 !important; display: grid; grid-template-columns: repeat(3,1fr); gap: 2rem; } .bem-pdp .steps li { counter-increment: s; margin: 0 !important; font-size: 1.5rem !important; line-height: 1.55 !important; } .bem-pdp .steps li:before { content: counter(s); display: block; font-size: 2rem !important; color: #86754D; line-height: 1; margin-bottom: 0.8rem; } .bem-pdp .steps b { display: block; font-size: 1.2rem !important; font-weight: 300 !important; letter-spacing: 0.16em; text-transform: uppercase; margin-bottom: 0.6rem; } .bem-pdp .price { display: block; max-width: 42rem; margin-left: auto !important; margin-right: auto !important; } .bem-pdp .price__once { padding: 0 0 1.2rem; } .bem-pdp .price__once .lbl { display: inline; font-size: 1.1rem !important; letter-spacing: 0.2em; text-transform: uppercase; margin: 0 0.8rem 0 0 !important; } .bem-pdp .price__once .amt { display: inline; font-size: 1.8rem !important; font-weight: 300 !important; margin: 0 !important; } .bem-pdp .price__sub { padding: 1.6rem 0 0; } .bem-pdp .price__sub .lbl { font-size: 1.1rem !important; letter-spacing: 0.2em; text-transform: uppercase; color: #86754D !important; margin: 0 0 1rem !important; } .bem-pdp .price__sub .amt { font-size: 4.6rem !important; font-weight: 300 !important; line-height: 1; color: #86754D !important; margin: 0 0 0.8rem !important; letter-spacing: 0.01em; } .bem-pdp .price__sub .terms { font-size: 1.2rem !important; letter-spacing: 0.12em; text-transform: uppercase; margin: 0 0 2rem !important; line-height: 1.6 !important; } .bem-pdp details { border-bottom: 1px solid rgba(134,117,77,0.4); } .bem-pdp details:first-of-type { border-top: 1px solid rgba(134,117,77,0.4); } .bem-pdp summary { cursor: pointer; list-style: none; padding: 1.4rem 0; font-size: 1.4rem !important; letter-spacing: 0.1em; text-transform: uppercase; display: flex; justify-content: space-between; gap: 1.6rem; align-items: baseline; } .bem-pdp summary::-webkit-details-marker { display: none; } .bem-pdp summary:after { content: '+'; color: #86754D; font-size: 1.8rem; line-height: 1; } .bem-pdp details[open] summary:after { content: '\\2212'; } .bem-pdp details p { padding: 0 0 1.6rem !important; margin: 0 !important; font-size: 1.5rem !important; line-height: 1.65 !important; } .bem-pdp .note { font-size: 1.2rem !important; line-height: 1.5 !important; margin: 1.2rem 0 0 !important; } .bem-pdp .story p { font-size: 1.6rem !important; line-height: 1.7 !important; margin: 0 0 1rem !important; } .bem-pdp .story p:last-child { margin: 0 !important; } .bem-pdp a { color: #86754D; } .bem-pdp .cta { display: inline-block; background: #86754D; color: #ffffff !important; padding: 1.4rem 3rem; font-size: 1.2rem !important; letter-spacing: 0.22em; text-transform: uppercase; text-decoration: none; } .bem-pdp .cta:hover { background: #111111; } @media screen and (max-width: 749px) { .bem-pdp .stats b { font-size: 1.9rem !important; } .bem-pdp .facts { grid-template-columns: 1fr; gap: 1.2rem; } .bem-pdp .steps { grid-template-columns: 1fr; gap: 1.8rem; } .bem-pdp .price__sub .amt { font-size: 3.6rem !important; } .bem-pdp .stats li { padding: 0.4rem 0.6rem; } .bem-pdp .cta { display: block; padding: 1.4rem 1rem; } }\u003c\/style\u003e\n\u003cdiv class=\"bem-pdp\"\u003e\n\n  \u003cdiv class=\"block\"\u003e\n    \u003cul class=\"stats\"\u003e\n      \u003cli\u003e\n\u003cb\u003e30ml\u003c\/b\u003e\u003cspan\u003eSerum\u003c\/span\u003e\n\u003c\/li\u003e\n      \u003cli\u003e\n\u003cb\u003ePDRN\u003c\/b\u003e\u003cspan\u003eWith peptides\u003c\/span\u003e\n\u003c\/li\u003e\n      \u003cli\u003e\n\u003cb\u003eLightweight\u003c\/b\u003e\u003cspan\u003eFast absorbing\u003c\/span\u003e\n\u003c\/li\u003e\n    \u003c\/ul\u003e\n  \u003c\/div\u003e\n\n  \u003cdiv class=\"block\"\u003e\n    \u003cp class=\"kicker\"\u003eWhy it works\u003c\/p\u003e\n    \u003cul class=\"facts\"\u003e\n      \u003cli\u003eFormulated with PDRN, peptides, collagen and niacinamide\u003c\/li\u003e\n      \u003cli\u003eLightweight and fast absorbing on the skin\u003c\/li\u003e\n      \u003cli\u003eSkin looks smoother, and tone looks more even\u003c\/li\u003e\n      \u003cli\u003eLeaves the dewy glass skin finish, and suits all skin types\u003c\/li\u003e\n    \u003c\/ul\u003e\n  \u003c\/div\u003e\n\n  \u003cdiv class=\"block block--centre\"\u003e\n    \u003ch3\u003eThirty millilitres of serum\u003c\/h3\u003e\n    \u003cdiv class=\"price\"\u003e\n      \u003cdiv class=\"price__sub\"\u003e\n        \u003cp class=\"lbl\"\u003eBuy once\u003c\/p\u003e\n        \u003cp class=\"amt\"\u003e£26.00\u003c\/p\u003e\n        \u003cp class=\"terms\"\u003e30ML SERUM · IN-STORE \u0026amp; ONLINE\u003c\/p\u003e\n      \u003c\/div\u003e\n    \u003c\/div\u003e\n  \u003c\/div\u003e\n\n  \u003cdiv class=\"block\"\u003e\n    \u003ch3\u003eHow to use it\u003c\/h3\u003e\n    \u003col class=\"steps\"\u003e\n      \u003cli\u003e\n\u003cb\u003eCleanse\u003c\/b\u003eStart on freshly cleansed skin.\u003c\/li\u003e\n      \u003cli\u003e\n\u003cb\u003eApply\u003c\/b\u003eSmooth a thin layer over the face.\u003c\/li\u003e\n      \u003cli\u003e\n\u003cb\u003eLayer\u003c\/b\u003eFollow with your moisturiser.\u003c\/li\u003e\n    \u003c\/ol\u003e\n  \u003c\/div\u003e\n\n  \u003cdiv class=\"block\"\u003e\n    \u003ch3\u003eUse it with\u003c\/h3\u003e\n    \u003cul class=\"facts\"\u003e\n      \u003cli\u003e\n\u003ca href=\"\/products\/zero-pore-pad-2-0-70pcs\"\u003eMedicube Zero Pore Pad 2.0\u003c\/a\u003e, the sweep before the serum goes on\u003c\/li\u003e\n      \u003cli\u003e\n\u003ca href=\"\/products\/medicube-triple-collagen-cream\"\u003eMedicube Triple Collagen Cream\u003c\/a\u003e, the cream that seals it in after\u003c\/li\u003e\n    \u003c\/ul\u003e\n  \u003c\/div\u003e\n\n  \u003cdiv class=\"block\"\u003e\n    \u003ch3\u003eQuestions\u003c\/h3\u003e\n    \u003cdetails\u003e\u003csummary\u003eWhat does it feel like?\u003c\/summary\u003e\u003cp\u003eLightweight and fast absorbing, with a dewy glass skin finish.\u003c\/p\u003e\u003c\/details\u003e\n    \u003cdetails\u003e\u003csummary\u003eWhat is in it?\u003c\/summary\u003e\u003cp\u003ePDRN, peptides, collagen and niacinamide.\u003c\/p\u003e\u003c\/details\u003e\n    \u003cdetails\u003e\u003csummary\u003eHow big is the bottle?\u003c\/summary\u003e\u003cp\u003eThirty millilitres.\u003c\/p\u003e\u003c\/details\u003e\n    \u003cdetails\u003e\u003csummary\u003eWhere does it go in my routine?\u003c\/summary\u003e\u003cp\u003eAfter cleansing and before your moisturiser.\u003c\/p\u003e\u003c\/details\u003e\n    \u003cdetails\u003e\u003csummary\u003eCan I try Medicube in store?\u003c\/summary\u003e\u003cp\u003eYes. The Medicube range is at 33 Berkeley Street, Mayfair.\u003c\/p\u003e\u003c\/details\u003e\n  \u003c\/div\u003e\n\n  \u003cdiv class=\"block story\"\u003e\n    \u003cp class=\"kicker\"\u003eThe K-Beauty Edit\u003c\/p\u003e\n    \u003cp\u003eThe PDRN Pink Peptide Serum is stocked as part of the K-Beauty Edit at Beauty Edit Mayfair, 33 Berkeley Street, Mayfair, alongside the rest of the Medicube range.\u003c\/p\u003e\n    \u003cp\u003eIt is the serum step in a Korean routine. Cleanse, sweep, serum, cream. Come in and try it, or order it here.\u003c\/p\u003e\n  \u003c\/div\u003e\n\n\u003c\/div\u003e\n\u003cscript\u003e(function(){function hideLabel(){var sel='h1,h2,h3,h4,h5,h6,summary,legend,.h1,.h2,.h3,.h4';var nodes=document.querySelectorAll(sel);for(var i=0;i\u003cnodes.length;i++){var el=nodes[i];if(el.closest\u0026\u0026el.closest('.bem-pdp')){continue;}if(el.textContent.trim().toLowerCase()==='description'){el.style.display='none';var next=el.nextElementSibling;if(next\u0026\u0026(next.tagName==='HR'||next.getBoundingClientRect().height\u003c=2)){next.style.display='none';}}}}if(document.readyState==='loading'){document.addEventListener('DOMContentLoaded',hideLabel);}else{hideLabel();}})();\u003c\/script\u003e","brand":"Medicube","offers":[{"title":"Default Title","offer_id":56057822708094,"sku":null,"price":26.0,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0655\/1103\/1041\/files\/MedicubePDRNPinkPeptideSerum5.webp?v=1771105766"},{"product_id":"axis-y-vegan-collagen-eye-serum","title":"Axis-Y Vegan Collagen Eye Serum","description":"\u003cstyle\u003e .bem-pdp { font-family: 'Jost','Josefin Sans','Century Gothic',sans-serif; color: #111111; max-width: 720px; margin-left: auto !important; margin-right: auto !important; } .bem-pdp * { box-sizing: border-box; } .bem-pdp .kicker { font-size: 1.5rem !important; letter-spacing: 0.2em; text-transform: uppercase; color: #86754D !important; margin: 0 0 1.6rem !important; } .bem-pdp h3 { font-size: 1.5rem !important; letter-spacing: 0.18em; text-transform: uppercase; font-weight: 300 !important; color: #111111 !important; margin: 0 0 1.6rem !important; line-height: 1.4 !important; } .bem-pdp .block { padding: 2.6rem 0; border-top: 1px solid rgba(134,117,77,0.4); } .bem-pdp .block:first-child { border-top: 0; padding-top: 0; } .bem-pdp .block--centre, .bem-pdp .block--centre h3, .bem-pdp .block--centre p, .bem-pdp .block--centre div { text-align: center !important; } .bem-pdp .stats { display: grid; gap: 0; list-style: none; margin: 0 !important; padding: 0 !important; grid-template-columns: repeat(3,1fr); } .bem-pdp .stats li { margin: 0 !important; padding: 0.6rem 1.2rem; text-align: center; border-left: 1px solid rgba(134,117,77,0.4); } .bem-pdp .stats li:first-child { border-left: 0; } .bem-pdp .stats b { display: block; font-size: 2.2rem !important; font-weight: 300 !important; line-height: 1.1; margin-bottom: 0.5rem; } .bem-pdp .stats span { display: block; font-size: 1rem !important; letter-spacing: 0.16em; text-transform: uppercase; line-height: 1.4; } .bem-pdp .facts { list-style: none; margin: 0 !important; padding: 0 !important; display: grid; grid-template-columns: repeat(2,1fr); gap: 1.4rem 2.4rem; } .bem-pdp .facts li { margin: 0 !important; font-size: 1.6rem !important; line-height: 1.6 !important; } .bem-pdp .steps { list-style: none; counter-reset: s; margin: 0 !important; padding: 0 !important; display: grid; grid-template-columns: repeat(3,1fr); gap: 2rem; } .bem-pdp .steps li { counter-increment: s; margin: 0 !important; font-size: 1.5rem !important; line-height: 1.55 !important; } .bem-pdp .steps li:before { content: counter(s); display: block; font-size: 2rem !important; color: #86754D; line-height: 1; margin-bottom: 0.8rem; } .bem-pdp .steps b { display: block; font-size: 1.2rem !important; font-weight: 300 !important; letter-spacing: 0.16em; text-transform: uppercase; margin-bottom: 0.6rem; } .bem-pdp .price { display: block; max-width: 42rem; margin-left: auto !important; margin-right: auto !important; } .bem-pdp .price__once { padding: 0 0 1.2rem; } .bem-pdp .price__once .lbl { display: inline; font-size: 1.1rem !important; letter-spacing: 0.2em; text-transform: uppercase; margin: 0 0.8rem 0 0 !important; } .bem-pdp .price__once .amt { display: inline; font-size: 1.8rem !important; font-weight: 300 !important; margin: 0 !important; } .bem-pdp .price__sub { padding: 1.6rem 0 0; } .bem-pdp .price__sub .lbl { font-size: 1.1rem !important; letter-spacing: 0.2em; text-transform: uppercase; color: #86754D !important; margin: 0 0 1rem !important; } .bem-pdp .price__sub .amt { font-size: 4.6rem !important; font-weight: 300 !important; line-height: 1; color: #86754D !important; margin: 0 0 0.8rem !important; letter-spacing: 0.01em; } .bem-pdp .price__sub .terms { font-size: 1.2rem !important; letter-spacing: 0.12em; text-transform: uppercase; margin: 0 0 2rem !important; line-height: 1.6 !important; } .bem-pdp details { border-bottom: 1px solid rgba(134,117,77,0.4); } .bem-pdp details:first-of-type { border-top: 1px solid rgba(134,117,77,0.4); } .bem-pdp summary { cursor: pointer; list-style: none; padding: 1.4rem 0; font-size: 1.4rem !important; letter-spacing: 0.1em; text-transform: uppercase; display: flex; justify-content: space-between; gap: 1.6rem; align-items: baseline; } .bem-pdp summary::-webkit-details-marker { display: none; } .bem-pdp summary:after { content: '+'; color: #86754D; font-size: 1.8rem; line-height: 1; } .bem-pdp details[open] summary:after { content: '\\2212'; } .bem-pdp details p { padding: 0 0 1.6rem !important; margin: 0 !important; font-size: 1.5rem !important; line-height: 1.65 !important; } .bem-pdp .note { font-size: 1.2rem !important; line-height: 1.5 !important; margin: 1.2rem 0 0 !important; } .bem-pdp .story p { font-size: 1.6rem !important; line-height: 1.7 !important; margin: 0 0 1rem !important; } .bem-pdp .story p:last-child { margin: 0 !important; } .bem-pdp a { color: #86754D; } .bem-pdp .cta { display: inline-block; background: #86754D; color: #ffffff !important; padding: 1.4rem 3rem; font-size: 1.2rem !important; letter-spacing: 0.22em; text-transform: uppercase; text-decoration: none; } .bem-pdp .cta:hover { background: #111111; } @media screen and (max-width: 749px) { .bem-pdp .stats b { font-size: 1.9rem !important; } .bem-pdp .facts { grid-template-columns: 1fr; gap: 1.2rem; } .bem-pdp .steps { grid-template-columns: 1fr; gap: 1.8rem; } .bem-pdp .price__sub .amt { font-size: 3.6rem !important; } .bem-pdp .stats li { padding: 0.4rem 0.6rem; } .bem-pdp .cta { display: block; padding: 1.4rem 1rem; } }\u003c\/style\u003e\n\u003cdiv class=\"bem-pdp\"\u003e\n\n  \u003cdiv class=\"block\"\u003e\n    \u003cul class=\"stats\"\u003e\n      \u003cli\u003e\n\u003cb\u003e10ml\u003c\/b\u003e\u003cspan\u003eEye serum\u003c\/span\u003e\n\u003c\/li\u003e\n      \u003cli\u003e\n\u003cb\u003eVegan collagen\u003c\/b\u003e\u003cspan\u003eWith niacinamide\u003c\/span\u003e\n\u003c\/li\u003e\n      \u003cli\u003e\n\u003cb\u003eMetal tip\u003c\/b\u003e\u003cspan\u003eCooling applicator\u003c\/span\u003e\n\u003c\/li\u003e\n    \u003c\/ul\u003e\n  \u003c\/div\u003e\n\n  \u003cdiv class=\"block\"\u003e\n    \u003cp class=\"kicker\"\u003eWhy it works\u003c\/p\u003e\n    \u003cul class=\"facts\"\u003e\n      \u003cli\u003eLightweight and fast-absorbing on the delicate eye area\u003c\/li\u003e\n      \u003cli\u003eVegan collagen and niacinamide, with adenosine and allantoin\u003c\/li\u003e\n      \u003cli\u003eHyaluronic acid leaves the eye area feeling hydrated\u003c\/li\u003e\n      \u003cli\u003eThe cooling metal applicator leaves eyes looking more awake\u003c\/li\u003e\n    \u003c\/ul\u003e\n  \u003c\/div\u003e\n\n  \u003cdiv class=\"block block--centre\"\u003e\n    \u003ch3\u003eAn eye serum for morning and night\u003c\/h3\u003e\n    \u003cdiv class=\"price\"\u003e\n      \u003cdiv class=\"price__sub\"\u003e\n        \u003cp class=\"lbl\"\u003eBuy once\u003c\/p\u003e\n        \u003cp class=\"amt\"\u003e£23.00\u003c\/p\u003e\n        \u003cp class=\"terms\"\u003e10ML · IN-STORE \u0026amp; ONLINE\u003c\/p\u003e\n      \u003c\/div\u003e\n    \u003c\/div\u003e\n  \u003c\/div\u003e\n\n  \u003cdiv class=\"block\"\u003e\n    \u003ch3\u003eHow to use it\u003c\/h3\u003e\n    \u003col class=\"steps\"\u003e\n      \u003cli\u003e\n\u003cb\u003ePrep\u003c\/b\u003eStart on cleansed skin, after your toner.\u003c\/li\u003e\n      \u003cli\u003e\n\u003cb\u003eApply\u003c\/b\u003eGlide the cooling metal tip around the orbital bone.\u003c\/li\u003e\n      \u003cli\u003e\n\u003cb\u003ePress\u003c\/b\u003ePat in gently with your ring finger, morning and evening.\u003c\/li\u003e\n    \u003c\/ol\u003e\n  \u003c\/div\u003e\n\n  \u003cdiv class=\"block\"\u003e\n    \u003ch3\u003eUse it with\u003c\/h3\u003e\n    \u003cul class=\"facts\"\u003e\n      \u003cli\u003e\n\u003ca href=\"\/products\/dark-spot-correcting-glow-serum\"\u003eAxis-Y Dark Spot Correcting Glow Serum\u003c\/a\u003e, the serum step that comes before it\u003c\/li\u003e\n      \u003cli\u003e\n\u003ca href=\"\/products\/purito-seoul-oat-in-calming-gel-cream\"\u003ePurito Oat-in Calming Gel Cream\u003c\/a\u003e, the moisturiser that finishes the routine\u003c\/li\u003e\n    \u003c\/ul\u003e\n  \u003c\/div\u003e\n\n  \u003cdiv class=\"block\"\u003e\n    \u003ch3\u003eQuestions\u003c\/h3\u003e\n    \u003cdetails\u003e\u003csummary\u003eWhat does it feel like?\u003c\/summary\u003e\u003cp\u003eLightweight and fast-absorbing, made for the delicate skin around the eyes.\u003c\/p\u003e\u003c\/details\u003e\n    \u003cdetails\u003e\u003csummary\u003eWhat is the metal tip for?\u003c\/summary\u003e\u003cp\u003eIt is a cooling applicator. Glide it around the eye area and skin looks more awake.\u003c\/p\u003e\u003c\/details\u003e\n    \u003cdetails\u003e\u003csummary\u003eDoes it suit sensitive skin?\u003c\/summary\u003e\u003cp\u003eIt is suitable for all skin types, including sensitive skin.\u003c\/p\u003e\u003c\/details\u003e\n    \u003cdetails\u003e\u003csummary\u003eWhat is in it?\u003c\/summary\u003e\u003cp\u003eVegan collagen, niacinamide, adenosine, hyaluronic acid and allantoin.\u003c\/p\u003e\u003c\/details\u003e\n    \u003cdetails\u003e\u003csummary\u003eIs it vegan?\u003c\/summary\u003e\u003cp\u003eYes. It is vegan and cruelty-free, and suitable for daily use.\u003c\/p\u003e\u003c\/details\u003e\n  \u003c\/div\u003e\n\n  \u003cdiv class=\"block story\"\u003e\n    \u003cp class=\"kicker\"\u003eThe K-Beauty Edit\u003c\/p\u003e\n    \u003cp\u003eAxis-Y is stocked as part of the K-Beauty Edit at Beauty Edit Mayfair, 33 Berkeley Street, Mayfair.\u003c\/p\u003e\n    \u003cp\u003eThe eye serum sits at the end of a Korean routine, after your face serum and before moisturiser. Come in and try it, or order it here.\u003c\/p\u003e\n  \u003c\/div\u003e\n\n\u003c\/div\u003e\n\u003cscript\u003e(function(){function hideLabel(){var sel='h1,h2,h3,h4,h5,h6,summary,legend,.h1,.h2,.h3,.h4';var nodes=document.querySelectorAll(sel);for(var i=0;i\u003cnodes.length;i++){var el=nodes[i];if(el.closest\u0026\u0026el.closest('.bem-pdp')){continue;}if(el.textContent.trim().toLowerCase()==='description'){el.style.display='none';var next=el.nextElementSibling;if(next\u0026\u0026(next.tagName==='HR'||next.getBoundingClientRect().height\u003c=2)){next.style.display='none';}}}}if(document.readyState==='loading'){document.addEventListener('DOMContentLoaded',hideLabel);}else{hideLabel();}})();\u003c\/script\u003e","brand":"Axis-Y","offers":[{"title":"Default Title","offer_id":56316155658622,"sku":"BEM-AXY-COLLAGENEYE","price":23.0,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0655\/1103\/1041\/files\/axis-yvegancollageneyeserum5.jpg?v=1771105419"},{"product_id":"skin1004-madagascar-centella-probio-cica-bakuchiol-eye-cream-twin-pack","title":"SKIN1004 Madagascar Centella Probio-Cica Bakuchiol Eye Cream Twin Pack","description":"\u003cstyle\u003e .bem-pdp { font-family: 'Jost','Josefin Sans','Century Gothic',sans-serif; color: #111111; max-width: 720px; margin-left: auto !important; margin-right: auto !important; } .bem-pdp * { box-sizing: border-box; } .bem-pdp .kicker { font-size: 1.5rem !important; letter-spacing: 0.2em; text-transform: uppercase; color: #86754D !important; margin: 0 0 1.6rem !important; } .bem-pdp h3 { font-size: 1.5rem !important; letter-spacing: 0.18em; text-transform: uppercase; font-weight: 300 !important; color: #111111 !important; margin: 0 0 1.6rem !important; line-height: 1.4 !important; } .bem-pdp .block { padding: 2.6rem 0; border-top: 1px solid rgba(134,117,77,0.4); } .bem-pdp .block:first-child { border-top: 0; padding-top: 0; } .bem-pdp .block--centre, .bem-pdp .block--centre h3, .bem-pdp .block--centre p, .bem-pdp .block--centre div { text-align: center !important; } .bem-pdp .stats { display: grid; gap: 0; list-style: none; margin: 0 !important; padding: 0 !important; grid-template-columns: repeat(3,1fr); } .bem-pdp .stats li { margin: 0 !important; padding: 0.6rem 1.2rem; text-align: center; border-left: 1px solid rgba(134,117,77,0.4); } .bem-pdp .stats li:first-child { border-left: 0; } .bem-pdp .stats b { display: block; font-size: 2.2rem !important; font-weight: 300 !important; line-height: 1.1; margin-bottom: 0.5rem; } .bem-pdp .stats span { display: block; font-size: 1rem !important; letter-spacing: 0.16em; text-transform: uppercase; line-height: 1.4; } .bem-pdp .facts { list-style: none; margin: 0 !important; padding: 0 !important; display: grid; grid-template-columns: repeat(2,1fr); gap: 1.4rem 2.4rem; } .bem-pdp .facts li { margin: 0 !important; font-size: 1.6rem !important; line-height: 1.6 !important; } .bem-pdp .steps { list-style: none; counter-reset: s; margin: 0 !important; padding: 0 !important; display: grid; grid-template-columns: repeat(3,1fr); gap: 2rem; } .bem-pdp .steps li { counter-increment: s; margin: 0 !important; font-size: 1.5rem !important; line-height: 1.55 !important; } .bem-pdp .steps li:before { content: counter(s); display: block; font-size: 2rem !important; color: #86754D; line-height: 1; margin-bottom: 0.8rem; } .bem-pdp .steps b { display: block; font-size: 1.2rem !important; font-weight: 300 !important; letter-spacing: 0.16em; text-transform: uppercase; margin-bottom: 0.6rem; } .bem-pdp .price { display: block; max-width: 42rem; margin-left: auto !important; margin-right: auto !important; } .bem-pdp .price__once { padding: 0 0 1.2rem; } .bem-pdp .price__once .lbl { display: inline; font-size: 1.1rem !important; letter-spacing: 0.2em; text-transform: uppercase; margin: 0 0.8rem 0 0 !important; } .bem-pdp .price__once .amt { display: inline; font-size: 1.8rem !important; font-weight: 300 !important; margin: 0 !important; } .bem-pdp .price__sub { padding: 1.6rem 0 0; } .bem-pdp .price__sub .lbl { font-size: 1.1rem !important; letter-spacing: 0.2em; text-transform: uppercase; color: #86754D !important; margin: 0 0 1rem !important; } .bem-pdp .price__sub .amt { font-size: 4.6rem !important; font-weight: 300 !important; line-height: 1; color: #86754D !important; margin: 0 0 0.8rem !important; letter-spacing: 0.01em; } .bem-pdp .price__sub .terms { font-size: 1.2rem !important; letter-spacing: 0.12em; text-transform: uppercase; margin: 0 0 2rem !important; line-height: 1.6 !important; } .bem-pdp details { border-bottom: 1px solid rgba(134,117,77,0.4); } .bem-pdp details:first-of-type { border-top: 1px solid rgba(134,117,77,0.4); } .bem-pdp summary { cursor: pointer; list-style: none; padding: 1.4rem 0; font-size: 1.4rem !important; letter-spacing: 0.1em; text-transform: uppercase; display: flex; justify-content: space-between; gap: 1.6rem; align-items: baseline; } .bem-pdp summary::-webkit-details-marker { display: none; } .bem-pdp summary:after { content: '+'; color: #86754D; font-size: 1.8rem; line-height: 1; } .bem-pdp details[open] summary:after { content: '\\2212'; } .bem-pdp details p { padding: 0 0 1.6rem !important; margin: 0 !important; font-size: 1.5rem !important; line-height: 1.65 !important; } .bem-pdp .note { font-size: 1.2rem !important; line-height: 1.5 !important; margin: 1.2rem 0 0 !important; } .bem-pdp .story p { font-size: 1.6rem !important; line-height: 1.7 !important; margin: 0 0 1rem !important; } .bem-pdp .story p:last-child { margin: 0 !important; } .bem-pdp a { color: #86754D; } .bem-pdp .cta { display: inline-block; background: #86754D; color: #ffffff !important; padding: 1.4rem 3rem; font-size: 1.2rem !important; letter-spacing: 0.22em; text-transform: uppercase; text-decoration: none; } .bem-pdp .cta:hover { background: #111111; } @media screen and (max-width: 749px) { .bem-pdp .stats b { font-size: 1.9rem !important; } .bem-pdp .facts { grid-template-columns: 1fr; gap: 1.2rem; } .bem-pdp .steps { grid-template-columns: 1fr; gap: 1.8rem; } .bem-pdp .price__sub .amt { font-size: 3.6rem !important; } .bem-pdp .stats li { padding: 0.4rem 0.6rem; } .bem-pdp .cta { display: block; padding: 1.4rem 1rem; } }\u003c\/style\u003e\n\u003cdiv class=\"bem-pdp\"\u003e\n\n  \u003cdiv class=\"block\"\u003e\n    \u003cul class=\"stats\"\u003e\n      \u003cli\u003e\n\u003cb\u003eTWIN PACK\u003c\/b\u003e\u003cspan\u003eEye cream\u003c\/span\u003e\n\u003c\/li\u003e\n      \u003cli\u003e\n\u003cb\u003eVEGAN\u003c\/b\u003e\u003cspan\u003eFormula\u003c\/span\u003e\n\u003c\/li\u003e\n      \u003cli\u003e\n\u003cb\u003eBAKUCHIOL\u003c\/b\u003e\u003cspan\u003ePlant based\u003c\/span\u003e\n\u003c\/li\u003e\n    \u003c\/ul\u003e\n  \u003c\/div\u003e\n\n  \u003cdiv class=\"block\"\u003e\n    \u003cp class=\"kicker\"\u003eWhy it works\u003c\/p\u003e\n    \u003cul class=\"facts\"\u003e\n      \u003cli\u003eA vegan eye cream made for the delicate skin around the eyes\u003c\/li\u003e\n      \u003cli\u003eBakuchiol, a plant based alternative to retinol\u003c\/li\u003e\n      \u003cli\u003eFermented Centella Asiatica extract to calm and soothe\u003c\/li\u003e\n      \u003cli\u003eHyaluronic acid, ceramide NP and panthenol for lasting moisture\u003c\/li\u003e\n    \u003c\/ul\u003e\n  \u003c\/div\u003e\n\n  \u003cdiv class=\"block block--centre\"\u003e\n    \u003ch3\u003eTwo tubes, one price\u003c\/h3\u003e\n    \u003cdiv class=\"price\"\u003e\n      \u003cdiv class=\"price__sub\"\u003e\n        \u003cp class=\"lbl\"\u003eBuy once\u003c\/p\u003e\n        \u003cp class=\"amt\"\u003e£28.00\u003c\/p\u003e\n        \u003cp class=\"terms\"\u003eTWIN PACK · IN-STORE \u0026amp; ONLINE\u003c\/p\u003e\n      \u003c\/div\u003e\n    \u003c\/div\u003e\n  \u003c\/div\u003e\n\n  \u003cdiv class=\"block\"\u003e\n    \u003ch3\u003eHow to use it\u003c\/h3\u003e\n    \u003col class=\"steps\"\u003e\n      \u003cli\u003e\n\u003cb\u003eDispense\u003c\/b\u003eTake a small amount onto the ring finger.\u003c\/li\u003e\n      \u003cli\u003e\n\u003cb\u003eTap\u003c\/b\u003ePress gently around the eye until it disappears.\u003c\/li\u003e\n      \u003cli\u003e\n\u003cb\u003eLayer\u003c\/b\u003eFollow with your usual moisturiser.\u003c\/li\u003e\n    \u003c\/ol\u003e\n  \u003c\/div\u003e\n\n  \u003cdiv class=\"block\"\u003e\n    \u003ch3\u003eUse it with\u003c\/h3\u003e\n    \u003cul class=\"facts\"\u003e\n      \u003cli\u003e\n\u003ca href=\"\/products\/centella-probio-cica-intensive-ampoule\"\u003eSKIN1004 Probio-Cica Intensive Ampoule\u003c\/a\u003e, the same Probio-Cica story for the whole face\u003c\/li\u003e\n      \u003cli\u003e\n\u003ca href=\"\/products\/madagascar-centella-ampoule-foam\"\u003eSKIN1004 Centella Ampoule Foam\u003c\/a\u003e, a gentle cleanse before you apply it\u003c\/li\u003e\n    \u003c\/ul\u003e\n  \u003c\/div\u003e\n\n  \u003cdiv class=\"block\"\u003e\n    \u003ch3\u003eQuestions\u003c\/h3\u003e\n    \u003cdetails\u003e\u003csummary\u003eWho does it suit?\u003c\/summary\u003e\u003cp\u003eAll skin types, according to SKIN1004.\u003c\/p\u003e\u003c\/details\u003e\n    \u003cdetails\u003e\u003csummary\u003eWhat is bakuchiol?\u003c\/summary\u003e\u003cp\u003eA plant based alternative to retinol. It is used here without the irritation often associated with traditional retinol.\u003c\/p\u003e\u003c\/details\u003e\n    \u003cdetails\u003e\u003csummary\u003eWhat does the niacinamide do?\u003c\/summary\u003e\u003cp\u003eIt works on the look of pigmentation, so the under eye area appears more radiant.\u003c\/p\u003e\u003c\/details\u003e\n    \u003cdetails\u003e\u003csummary\u003eIs it vegan?\u003c\/summary\u003e\u003cp\u003eYes. SKIN1004 states the formula is vegan.\u003c\/p\u003e\u003c\/details\u003e\n    \u003cdetails\u003e\u003csummary\u003eWhat comes in the twin pack?\u003c\/summary\u003e\u003cp\u003eTwo of the same Madagascar Centella Probio-Cica Bakuchiol Eye Cream.\u003c\/p\u003e\u003c\/details\u003e\n  \u003c\/div\u003e\n\n  \u003cdiv class=\"block story\"\u003e\n    \u003cp class=\"kicker\"\u003eThe K-Beauty Edit\u003c\/p\u003e\n    \u003cp\u003eSKIN1004 is part of the K-Beauty Edit stocked at Beauty Edit Mayfair, 33 Berkeley Street, where the Madagascar Centella range sits together on one shelf.\u003c\/p\u003e\n    \u003cp\u003eThis one is sold as a twin pack, so there is a second tube to keep in a bag or take away with you.\u003c\/p\u003e\n  \u003c\/div\u003e\n\n\u003c\/div\u003e\n\u003cscript\u003e(function(){function hideLabel(){var sel='h1,h2,h3,h4,h5,h6,summary,legend,.h1,.h2,.h3,.h4';var nodes=document.querySelectorAll(sel);for(var i=0;i\u003cnodes.length;i++){var el=nodes[i];if(el.closest\u0026\u0026el.closest('.bem-pdp')){continue;}if(el.textContent.trim().toLowerCase()==='description'){el.style.display='none';var next=el.nextElementSibling;if(next\u0026\u0026(next.tagName==='HR'||next.getBoundingClientRect().height\u003c=2)){next.style.display='none';}}}}if(document.readyState==='loading'){document.addEventListener('DOMContentLoaded',hideLabel);}else{hideLabel();}})();\u003c\/script\u003e","brand":"SKIN1004","offers":[{"title":"Default Title","offer_id":56429620789630,"sku":null,"price":28.0,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0655\/1103\/1041\/files\/eye_cream_centella_twin.jpg?v=1771089745"},{"product_id":"dr-althea-pdrn-reju-5000-cream-20ml","title":"Dr. Althea PDRN Reju 5000 Cream 20ml","description":"\u003cstyle\u003e .bem-pdp { font-family: 'Jost','Josefin Sans','Century Gothic',sans-serif; color: #111111; max-width: 720px; margin-left: auto !important; margin-right: auto !important; } .bem-pdp * { box-sizing: border-box; } .bem-pdp .kicker { font-size: 1.5rem !important; letter-spacing: 0.2em; text-transform: uppercase; color: #86754D !important; margin: 0 0 1.6rem !important; } .bem-pdp h3 { font-size: 1.5rem !important; letter-spacing: 0.18em; text-transform: uppercase; font-weight: 300 !important; color: #111111 !important; margin: 0 0 1.6rem !important; line-height: 1.4 !important; } .bem-pdp .block { padding: 2.6rem 0; border-top: 1px solid rgba(134,117,77,0.4); } .bem-pdp .block:first-child { border-top: 0; padding-top: 0; } .bem-pdp .block--centre, .bem-pdp .block--centre h3, .bem-pdp .block--centre p, .bem-pdp .block--centre div { text-align: center !important; } .bem-pdp .stats { display: grid; gap: 0; list-style: none; margin: 0 !important; padding: 0 !important; grid-template-columns: repeat(3,1fr); } .bem-pdp .stats li { margin: 0 !important; padding: 0.6rem 1.2rem; text-align: center; border-left: 1px solid rgba(134,117,77,0.4); } .bem-pdp .stats li:first-child { border-left: 0; } .bem-pdp .stats b { display: block; font-size: 2.2rem !important; font-weight: 300 !important; line-height: 1.1; margin-bottom: 0.5rem; } .bem-pdp .stats span { display: block; font-size: 1rem !important; letter-spacing: 0.16em; text-transform: uppercase; line-height: 1.4; } .bem-pdp .facts { list-style: none; margin: 0 !important; padding: 0 !important; display: grid; grid-template-columns: repeat(2,1fr); gap: 1.4rem 2.4rem; } .bem-pdp .facts li { margin: 0 !important; font-size: 1.6rem !important; line-height: 1.6 !important; } .bem-pdp .steps { list-style: none; counter-reset: s; margin: 0 !important; padding: 0 !important; display: grid; grid-template-columns: repeat(3,1fr); gap: 2rem; } .bem-pdp .steps li { counter-increment: s; margin: 0 !important; font-size: 1.5rem !important; line-height: 1.55 !important; } .bem-pdp .steps li:before { content: counter(s); display: block; font-size: 2rem !important; color: #86754D; line-height: 1; margin-bottom: 0.8rem; } .bem-pdp .steps b { display: block; font-size: 1.2rem !important; font-weight: 300 !important; letter-spacing: 0.16em; text-transform: uppercase; margin-bottom: 0.6rem; } .bem-pdp .price { display: block; max-width: 42rem; margin-left: auto !important; margin-right: auto !important; } .bem-pdp .price__once { padding: 0 0 1.2rem; } .bem-pdp .price__once .lbl { display: inline; font-size: 1.1rem !important; letter-spacing: 0.2em; text-transform: uppercase; margin: 0 0.8rem 0 0 !important; } .bem-pdp .price__once .amt { display: inline; font-size: 1.8rem !important; font-weight: 300 !important; margin: 0 !important; } .bem-pdp .price__sub { padding: 1.6rem 0 0; } .bem-pdp .price__sub .lbl { font-size: 1.1rem !important; letter-spacing: 0.2em; text-transform: uppercase; color: #86754D !important; margin: 0 0 1rem !important; } .bem-pdp .price__sub .amt { font-size: 4.6rem !important; font-weight: 300 !important; line-height: 1; color: #86754D !important; margin: 0 0 0.8rem !important; letter-spacing: 0.01em; } .bem-pdp .price__sub .terms { font-size: 1.2rem !important; letter-spacing: 0.12em; text-transform: uppercase; margin: 0 0 2rem !important; line-height: 1.6 !important; } .bem-pdp details { border-bottom: 1px solid rgba(134,117,77,0.4); } .bem-pdp details:first-of-type { border-top: 1px solid rgba(134,117,77,0.4); } .bem-pdp summary { cursor: pointer; list-style: none; padding: 1.4rem 0; font-size: 1.4rem !important; letter-spacing: 0.1em; text-transform: uppercase; display: flex; justify-content: space-between; gap: 1.6rem; align-items: baseline; } .bem-pdp summary::-webkit-details-marker { display: none; } .bem-pdp summary:after { content: '+'; color: #86754D; font-size: 1.8rem; line-height: 1; } .bem-pdp details[open] summary:after { content: '\\2212'; } .bem-pdp details p { padding: 0 0 1.6rem !important; margin: 0 !important; font-size: 1.5rem !important; line-height: 1.65 !important; } .bem-pdp .note { font-size: 1.2rem !important; line-height: 1.5 !important; margin: 1.2rem 0 0 !important; } .bem-pdp .story p { font-size: 1.6rem !important; line-height: 1.7 !important; margin: 0 0 1rem !important; } .bem-pdp .story p:last-child { margin: 0 !important; } .bem-pdp a { color: #86754D; } .bem-pdp .cta { display: inline-block; background: #86754D; color: #ffffff !important; padding: 1.4rem 3rem; font-size: 1.2rem !important; letter-spacing: 0.22em; text-transform: uppercase; text-decoration: none; } .bem-pdp .cta:hover { background: #111111; } @media screen and (max-width: 749px) { .bem-pdp .stats b { font-size: 1.9rem !important; } .bem-pdp .facts { grid-template-columns: 1fr; gap: 1.2rem; } .bem-pdp .steps { grid-template-columns: 1fr; gap: 1.8rem; } .bem-pdp .price__sub .amt { font-size: 3.6rem !important; } .bem-pdp .stats li { padding: 0.4rem 0.6rem; } .bem-pdp .cta { display: block; padding: 1.4rem 1rem; } }\u003c\/style\u003e\n\u003cdiv class=\"bem-pdp\"\u003e\n\n  \u003cdiv class=\"block\"\u003e\n    \u003cul class=\"stats\"\u003e\n      \u003cli\u003e\n\u003cb\u003e20ml\u003c\/b\u003e\u003cspan\u003eCream\u003c\/span\u003e\n\u003c\/li\u003e\n      \u003cli\u003e\n\u003cb\u003ePDRN\u003c\/b\u003e\u003cspan\u003eHigh strength\u003c\/span\u003e\n\u003c\/li\u003e\n      \u003cli\u003e\n\u003cb\u003eCushiony\u003c\/b\u003e\u003cspan\u003eRich texture\u003c\/span\u003e\n\u003c\/li\u003e\n    \u003c\/ul\u003e\n  \u003c\/div\u003e\n\n  \u003cdiv class=\"block\"\u003e\n    \u003cp class=\"kicker\"\u003eWhy it works\u003c\/p\u003e\n    \u003cul class=\"facts\"\u003e\n      \u003cli\u003eA rich cream formulated with PDRN at high strength\u003c\/li\u003e\n      \u003cli\u003eSmooth and cushiony, and it absorbs comfortably into the skin\u003c\/li\u003e\n      \u003cli\u003eLong lasting moisture, so skin feels nourished\u003c\/li\u003e\n      \u003cli\u003eMade with dry and mature skin in mind, and suits all skin types\u003c\/li\u003e\n    \u003c\/ul\u003e\n  \u003c\/div\u003e\n\n  \u003cdiv class=\"block block--centre\"\u003e\n    \u003ch3\u003eTwenty millilitres\u003c\/h3\u003e\n    \u003cdiv class=\"price\"\u003e\n      \u003cdiv class=\"price__sub\"\u003e\n        \u003cp class=\"lbl\"\u003eBuy once\u003c\/p\u003e\n        \u003cp class=\"amt\"\u003e£25.00\u003c\/p\u003e\n        \u003cp class=\"terms\"\u003e20ML CREAM · IN-STORE \u0026amp; ONLINE\u003c\/p\u003e\n      \u003c\/div\u003e\n    \u003c\/div\u003e\n  \u003c\/div\u003e\n\n  \u003cdiv class=\"block\"\u003e\n    \u003ch3\u003eHow to use it\u003c\/h3\u003e\n    \u003col class=\"steps\"\u003e\n      \u003cli\u003e\n\u003cb\u003eCleanse\u003c\/b\u003eStart on freshly cleansed skin.\u003c\/li\u003e\n      \u003cli\u003e\n\u003cb\u003eSerum\u003c\/b\u003eApply your serum and let it settle.\u003c\/li\u003e\n      \u003cli\u003e\n\u003cb\u003eCream\u003c\/b\u003eSmooth the cream over the face as the last step.\u003c\/li\u003e\n    \u003c\/ol\u003e\n  \u003c\/div\u003e\n\n  \u003cdiv class=\"block\"\u003e\n    \u003ch3\u003eUse it with\u003c\/h3\u003e\n    \u003cul class=\"facts\"\u003e\n      \u003cli\u003e\n\u003ca href=\"\/products\/pure-grinding-cleansing-balm\"\u003eDr. Althea Pure Grinding Cleansing Balm\u003c\/a\u003e, the cleanse the routine starts on\u003c\/li\u003e\n      \u003cli\u003e\n\u003ca href=\"\/products\/dr-althea-vitamin-c-boosting-serum\"\u003eDr. Althea Vitamin C Boosting Serum\u003c\/a\u003e, the serum to layer underneath\u003c\/li\u003e\n    \u003c\/ul\u003e\n  \u003c\/div\u003e\n\n  \u003cdiv class=\"block\"\u003e\n    \u003ch3\u003eQuestions\u003c\/h3\u003e\n    \u003cdetails\u003e\u003csummary\u003eHow much is in the pot?\u003c\/summary\u003e\u003cp\u003eTwenty millilitres.\u003c\/p\u003e\u003c\/details\u003e\n    \u003cdetails\u003e\u003csummary\u003eWhat does it feel like?\u003c\/summary\u003e\u003cp\u003eRich, smooth and cushiony, and it absorbs comfortably into the skin.\u003c\/p\u003e\u003c\/details\u003e\n    \u003cdetails\u003e\u003csummary\u003eWhat is PDRN?\u003c\/summary\u003e\u003cp\u003eIt is the ingredient this cream is named for, and it is in the formula at high strength.\u003c\/p\u003e\u003c\/details\u003e\n    \u003cdetails\u003e\u003csummary\u003eWhich skin is it for?\u003c\/summary\u003e\u003cp\u003eAll skin types, and especially dry and mature skin.\u003c\/p\u003e\u003c\/details\u003e\n    \u003cdetails\u003e\u003csummary\u003eWhere does it go in my routine?\u003c\/summary\u003e\u003cp\u003eIt is a moisturiser, so it is the last step, after your serum.\u003c\/p\u003e\u003c\/details\u003e\n  \u003c\/div\u003e\n\n  \u003cdiv class=\"block story\"\u003e\n    \u003cp class=\"kicker\"\u003eThe K-Beauty Edit\u003c\/p\u003e\n    \u003cp\u003eThe PDRN Reju 5000 Cream is stocked as part of the K-Beauty Edit at Beauty Edit Mayfair, 33 Berkeley Street, Mayfair, alongside the rest of the Dr. Althea range.\u003c\/p\u003e\n    \u003cp\u003eIt is the richest cream in the Dr. Althea line we carry. Cleanse, sweep, serum, cream. Come in and try it, or order it here.\u003c\/p\u003e\n  \u003c\/div\u003e\n\n\u003c\/div\u003e\n\u003cscript\u003e(function(){function hideLabel(){var sel='h1,h2,h3,h4,h5,h6,summary,legend,.h1,.h2,.h3,.h4';var nodes=document.querySelectorAll(sel);for(var i=0;i\u003cnodes.length;i++){var el=nodes[i];if(el.closest\u0026\u0026el.closest('.bem-pdp')){continue;}if(el.textContent.trim().toLowerCase()==='description'){el.style.display='none';var next=el.nextElementSibling;if(next\u0026\u0026(next.tagName==='HR'||next.getBoundingClientRect().height\u003c=2)){next.style.display='none';}}}}if(document.readyState==='loading'){document.addEventListener('DOMContentLoaded',hideLabel);}else{hideLabel();}})();\u003c\/script\u003e","brand":"Dr. Althea","offers":[{"title":"Default Title","offer_id":57335199203710,"sku":"BEM-DRA-PDRNREJU-20","price":25.0,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0655\/1103\/1041\/files\/Dr.AltheaPDRNCream.jpg?v=1778991246"},{"product_id":"purito-seoul-retinol-retinal-2000-nad-serum","title":"Purito Seoul Retinol Retinal 2000 NAD+ Serum","description":"\u003ch1\u003e\u003cspan\u003ePurito Retinol Retinal 2000 NAD+ Serum\u003c\/span\u003e\u003c\/h1\u003e\n\u003ch2\u003e\u003cspan\u003eAdvanced Dual-Retinoid Care for Firmer, Smoother, More Radiant Skin\u003c\/span\u003e\u003c\/h2\u003e\n\u003cp class=\"isSelectedEnd\"\u003e\u003cspan\u003eDiscover the next generation of anti-ageing skincare with the Purito Retinol Retinal 2000 NAD+ Serum. This innovative Korean skincare serum combines two powerful retinoids – Retinol (1,000 ppm) and Retinal (1,000 ppm) – with NAD+ (100 ppm) to visibly improve skin firmness, texture and radiance whilst supporting a healthier-looking complexion.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"isSelectedEnd\"\u003e\u003cspan\u003eDesigned to deliver visible results with minimal fuss, this lightweight, fast-absorbing serum helps target the appearance of fine lines, uneven texture and loss of elasticity, making it the perfect addition to your evening skincare routine.\u003c\/span\u003e\u003c\/p\u003e\n\u003ch2\u003e\u003cspan\u003eTriple-Active Technology\u003c\/span\u003e\u003c\/h2\u003e\n\u003ch3\u003e\u003cspan\u003eDual Retinoid Complex\u003c\/span\u003e\u003c\/h3\u003e\n\u003cp class=\"isSelectedEnd\"\u003e\u003cspan\u003eThe synergistic combination of Retinol and Retinal works to visibly smooth fine lines and improve skin firmness. Retinal provides fast-acting skin renewal benefits, whilst Retinol offers continued support for smoother, firmer-looking skin over time.\u003c\/span\u003e\u003c\/p\u003e\n\u003ch3\u003e\u003cspan\u003eNAD+ Radiance Care\u003c\/span\u003e\u003c\/h3\u003e\n\u003cp class=\"isSelectedEnd\"\u003e\u003cspan\u003eNAD+ helps support healthy-looking, radiant skin whilst complementing your retinoid routine. Combined with Niacinamide and skin-conditioning ingredients, it helps promote a brighter and more resilient complexion.\u003c\/span\u003e\u003c\/p\u003e\n\u003ch3\u003e\u003cspan\u003eBarrier Supporting Formula\u003c\/span\u003e\u003c\/h3\u003e\n\u003cp class=\"isSelectedEnd\"\u003e\u003cspan\u003eEnriched with Centella Asiatica Extract, Ceramide NP and Tocopherol (Vitamin E), the formula helps maintain skin comfort whilst delivering powerful anti-ageing benefits.\u003c\/span\u003e\u003c\/p\u003e\n\u003ch2\u003e\u003cspan\u003eBenefits of Purito Retinol Retinal 2000 NAD+ Serum\u003c\/span\u003e\u003c\/h2\u003e\n\u003cp class=\"isSelectedEnd\"\u003e\u003cspan\u003eWith consistent use, this advanced Korean retinol serum helps to:\u003c\/span\u003e\u003c\/p\u003e\n\u003cul data-spread=\"false\"\u003e\n\u003cli\u003e\u003cspan\u003eImprove the appearance of fine lines and wrinkles\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan\u003eVisibly firm and smooth the skin\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan\u003eRefine uneven skin texture\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan\u003eEnhance radiance and luminosity\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan\u003eSupport skin elasticity\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan\u003ePromote a healthier-looking complexion\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan\u003eDeliver lightweight hydration without a sticky finish\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan\u003eSupport long-term skin renewal as part of your evening routine\u003c\/span\u003e\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch2\u003e\u003cspan\u003eHow to Use\u003c\/span\u003e\u003c\/h2\u003e\n\u003cp class=\"isSelectedEnd\"\u003e\u003cspan\u003eGently shake the bottle two to three times before use to activate and evenly disperse the formula.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"isSelectedEnd\"\u003e\u003cspan\u003eApply one dropperful to clean, dry skin during your evening skincare routine and gently pat until fully absorbed.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eIf you're new to retinoids, begin by using the serum two to three evenings per week before gradually increasing frequency as your skin adapts. Always apply a broad-spectrum SPF the following morning when using retinoids.\u003c\/span\u003e\u003c\/p\u003e","brand":"Purito Seoul","offers":[{"title":"Default Title","offer_id":57760587284862,"sku":null,"price":28.0,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0655\/1103\/1041\/files\/RetinolRetinal2000NAD_Serum1.jpg?v=1785260116"}],"url":"https:\/\/beautyeditmayfair.com\/collections\/fine-lines-wrinkles.oembed","provider":"Beauty Edit Mayfair","version":"1.0","type":"link"}