This year marks a significant milestone for Beauty Edit Mayfair as we celebrate seven years of enhancing and perfecting the brows of our cherished clients. From our humble beginnings to becoming a trusted name in the beauty industry, this journey has been nothing short of extraordinary.
The Journey
Beauty Edit Mayfair was founded with a passion for creating impeccable brows and a commitment to excellence. Over the years, our team has grown, our techniques have evolved, and our dedication to providing top-notch brow products has only strengthened. We have always believed that well-groomed brows are the cornerstone of a polished look, and this belief has guided us through every step of our journey.
The Vision of Sherrille Riley
At the heart of Beauty Edit Mayfair is Sherrille Riley, a celebrity brow expert and the visionary founder of Nails & Brows. Sherrille's expertise and passion have been instrumental in shaping our brand. She envisioned a results-driven collection of cruelty-free tools, handbag-friendly brushes, and brow makeup that could bring her in-salon expertise to the consumer.
"Frustrated at not being able to find colours that were exacting enough, I decided to create a bespoke range of shades that neutralise brassiness, redness, and ashy undertones," says Riley. This led to the creation of a collection with unique pure pigment technology, delivering rich, true colours not found anywhere else on the market.
Innovations and Achievements
Beauty Edit Mayfair fills a significant gap in the brow market. Our collection is expertly curated to deliver natural, effortlessly defined brows suitable for all hair and skin tones. The edited collection comprises ten key products, including essential brow tools, brushes, highlighters, and pencils. The brow filler pencils come in four shades: Natural Blonde, Taupe, Dark Dahlia, and Barely Black , the latter being ideal for darker skin tones.
"I am proud that I was able to create a collection of products suited to our diverse clients and our beauty team alike," boasts Riley. Our environmentally conscious brand utilises natural cedar wood to create its Brow Filler pencils and Brow Lift highlighters. This cedar wood is farmed under regulations to ensure sustainable forest management, preventing deforestation.
Our products are dermatologically tested, approved, and free from mineral oils. They are formulated with a high content of plant-derived ingredients, including an exclusive conditioning complex of castor oil, pro-vitamin B5, and Vitamin E. This blend, found in our Brow Setter, promotes hair health and encourages growth for stronger, fuller brows. The creamy, non-waxy formulas of our brow pencils allow for easy application, achieving a natural, defined finish.
Our Clients
None of this would have been possible without the unwavering support of our clients. Your trust and loyalty have been the driving force behind our success. We are grateful for the opportunity to be a part of your beauty routine and to help you look and feel your best. Each visit, each transformation, and each smile has been a testament to our work and dedication.
You can book your next brow appointment HERE.
The Expertise of Sherrille Riley
Sherrille Riley is one of the UK's leading brow experts, renowned for pioneering naturally styled brows. With over 20 years of experience at prestigious brands, Riley has amassed a reputable client list of celebrities and fashion elites worldwide. Her innovative approach, combining her knowledge of colorist technology with her expertise in brow architecture, has earned her plaudits from international fashion and beauty editors.
Looking Ahead
As we celebrate this remarkable milestone, we are excited about the future. We will continue to innovate, push the boundaries of brow beauty, and provide our clients with the exceptional service they have come to expect from Beauty Edit Mayfair. The next chapter promises new techniques, products, and an unwavering commitment to perfection.
To our clients, partners, and team members - thank you for being a part of this incredible journey. Here’s to seven years of brow beauty and many more to come!