What's Trending at Beauty Edit Mayfair: February's Must-Have Beauty Picks
As we move through February, beauty trends are shifting towards radiant skin, nourishing haircare, and mood-boosting fragrances. At Beauty Edit Mayfair, we're seeing a growing demand for hydrating skincare, luxurious treatments, and wellness-infused beauty. Whether you're updating your routine or searching for the season's must-have products, here's what's trending now.
1. Glow-Boosting Skincare: Hydration & Barrier Repair
Winter skin needs extra nourishment, and barrier-strengthening formulas are key this season. Hydration is a top priority, and our current favourites include:
ABC Vitamin Oil: A potent blend of vitamins A, B, and C to brighten, hydrate, and restore skin health.
CBD Face Mask: The perfect remedy for winter-weary skin, calming irritation while deeply hydrating.
Beauty Edit Mayfair Signature Facial: Our expert in-salon treatment to deeply cleanse, sculpt, and refresh tired skin.
Need skincare advice? Read our Winter Skin Recovery Guide for essential hydration tips and product recommendations.
2. Luxe Haircare: Nourish & Strengthen
Cold weather and central heating can leave hair feeling dry, brittle, and prone to breakage. Our trending haircare products include:
Charlotte Mensah Manketti Hair Oil: A deeply nourishing oil, rich in essential fatty acids to restore shine and moisture.
The Steam Bar Treatments: An in-store exclusive, The Steam Bar offers scalp and hair detox treatments to strengthen and hydrate textured and curly hair.
Ilapothecary Scalp & Haircare: Infused with natural botanicals, Ilapothecary's hair and scalp treatments focus on holistic nourishment for overall hair health.
Introducing Our Newest Hair Care Partner: The Steam Bar for Curly and Textured Hair
3. Fragrance for Mood & Wellbeing
With Maya Njie and Jo by Jo Loves now available in-store, fragrance lovers are embracing the power of scent to elevate their mood.
Maya Njie: Artisan fragrances inspired by nostalgia, designed to bring warmth and comfort during the colder months.
Jo by Jo Loves: A collection of fresh, citrus-led scents, perfect for transitioning into spring.
How to Choose a Signature Fragrance... Explore our Fragrance Guide to find your perfect scent for the season.
4. Beauty That Gives Back: Supporting Female-Founded Brands
We are proud to champion female-founded, independent beauty brands that combine luxury with conscious beauty. Trending now:
Beauty Edit Mayfair: Our expert-crafted brow collection, featuring the must-have Brow Setter and precision Brow Filler Pencils.
The Steam Bar: A results-driven, wellness-focused haircare brand designed specifically for textured and curly hair.
Ilapothecary: Wellbeing-infused skincare and body care, now featured in an exclusive gift-with-purchase campaign this February.
Shop the Trends at Beauty Edit Mayfair
From radiance-boosting skincare to the latest in fragrance and haircare, February's beauty trends focus on nourishment, self-care, and conscious beauty. Visit us in-store in Mayfair or shop online to discover your new beauty favourites.
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