Collection: The Steam Bar

The Steam Bar is a luxury haircare brand tailored specifically for curly and textured hair. It positions itself as the first to combine the concept of 'skinification' with the age-old practice of steaming, a ritual deeply rooted in the traditions of Black women for generations. This unique approach aims to provide superior scalp care.

With a focus on innovation, The Steam Bar offers a premium product line that is both cutting-edge and transformative within the haircare industry. Vegan and cruelty-free, designed to protect, nourish and hydrate natural, curly, coily and textured hair.

"Every time I smell a Jo Loves perfume sample it becomes my new favourite."


Joy

★★★★★

"A fragrance that makes me feel alive in the morning".


Olivia

★★★★★