What’s New This Week at Beauty Edit Mayfair ✨
We’re excited to introduce the freshest, most buzzworthy arrivals to elevate your skincare, haircare, and self-care routines. If you’ve been waiting to try that latest K-beauty gem or cult favourite, this is your insider roundup.
Here’s what’s new this week at Beauty Edit Mayfair’s New In collection:
Spotlight Picks: Must-Try New Arrivals
Let’s dive into some of our favourite — and most trending — new products. These are items we think you’ll love:
Beauty of Joseon: Ground Rice & Honey Mask
This gentle exfoliating mask combines finely milled rice bran and nourishing honey to brighten, smooth, and polish your complexion. Use it 1–2 times per week after cleansing. 
TOCOBO Vitamin Nourishing Lip Balm
A rich, vitamin-infused lip balm formulated to heal and hydrate dry, chapped lips. The blend of botanical oils helps restore softness without feeling heavy. 
TOCOBO Glow Ritual Lip Balm
For those seeking a subtle glow, this version of TOCOBO’s lip balm adds a sheer luminous finish while delivering nourishment. 
Aromatica Ritual Hair Oil Lavender & Patchouli
A luxe hair oil with calming lavender and earthy patchouli tones — ideal for dry ends, frizz control, or a post-wash treatment. 
Laneige Lip Sleeping Mask EX (Berry)
A cult favourite repackaged and reformulated — this deep overnight lip mask works while you sleep, delivering hydration and softness by morning. 
Aromatica Rosemary Scalp Scaling Trial Kit
A scalp detox kit featuring rosemary — perfect for a mini reset to address buildup, itchiness, or heaviness. 
SKIN1004 Madagascar Centella Travel Kit
Compact and curated, this travel set brings in the calming power of centella — excellent for sensitive or reactive skin on the go. 
Round Lab 1025 Dokdo Cleanser
A mild, hydrating cleanser that balances skin’s pH while removing impurities — a great daily choice to pair with more active treatments. 
Haruharu Wonder Black Rice Moisture 5.5 Soft Cleansing Gel
This soft gel cleanser cleanses without stripping, thanks to black rice extract and a pH of 5.5 — ideal for maintaining barrier health. 
JoJo Glow Green Reusable Makeup Remover Pads (Pack of 3)
Eco-conscious and reusable, these pads are gentle on skin and perfect for taking off makeup or applying toners. 
COSRX Advanced Snail 96 Mucin Power Essence
An essence packed with snail mucin to hydrate, heal, and restore skin — a multitasking staple for many K-beauty routines. 
Mixsoon Glacier Water Hyaluronic Acid Serum
Ultra-light but deeply hydrating, this serum delivers multiple types of hyaluronic acid to plump and moisturize. 
TOCOBO Cotton Soft Sun Stick SPF50+ PA++++
A convenient, skin-friendly sun stick for quick reapplication — perfect for on-the-go UV protection without greasy residue. 
SKIN1004 Madagascar Centella Poremizing Quick Clay Stick Mask
A clay-stick mask that’s easy to apply and remove — great for targeting pores or oiliness without overdoing it. 
d’Alba White Truffle Double Serum & Cream
An indulgent pairing of serum + cream infused with white truffle — luxury meets performance for deep nourishment. 
SKIN1004 Madagascar Centella Probio-CICA Enrich Cream
A rich cream formulated with centella and probiotics to calm, strengthen, and replenish the skin barrier. 
And many more new gems await in the New In section! 
Why These Arrivals Are So Exciting
1. Fresh formulas & reimagined favourites
Many of these launches are upgrades or new takes on beloved classics (for example, Laneige’s new formulation). It’s always exciting when a favourite gets a new twist.
2. Sensitivity and barrier care focus
Ingredients like centella, snail mucin, and gentle botanical extracts show the trend toward skin-friendly, barrier-conscious formulations.
3. Travel & convenience in mind
Products like the travel kit, sun stick, and single-step masks reflect that consumers want effective yet fuss-free solutions.
4. Eco & sustainable consciousness
Reusable pads and trial kits speak to mindful consumption — caring for your skin and the planet.