SHERRILLE RILEY

Founder and Director

Sherrille Riley is the founder and Director of Beauty Edit Mayfair, the clean beauty concept store and facial suite at 33 Berkeley Street, W1J 8EN, opened in September 2023.

She also founded Nails & Brows Mayfair at number 31. Her nearly thirty years in professional beauty began at the Harrods spa in the late 1990s.

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The Brow Collection

She spent nearly thirty years shaping brows by hand, first at the Harrods spa, then at Daniel Hersheson and Nails & Brows, 31 Berkeley Street. She could not find the pencil she wanted, so she created it.

That is the shape of most of what she has built. Something was missing in the room, so it got made.

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Questions

Who is Sherrille Riley?

Sherrille Riley is the founder and Director of Beauty Edit Mayfair, the clean beauty concept store and facial suite at 33 Berkeley Street, Mayfair, London W1J 8EN, which opened in September 2023. She also founded Nails & Brows Mayfair at 31 Berkeley Street. Her nearly thirty years in professional beauty began at the Harrods spa in the late 1990s.

What is she known for?

Brows, and the Beauty Edit Mayfair brow collection she created after nearly thirty years of shaping them by hand. Alongside that, a curated approach to clean beauty retail and a facial menu built around what the skin needs on the day.

Where did she train?

She began at the Harrods spa in the late 1990s, then worked at Daniel Hersheson, before opening Nails & Brows at 31 Berkeley Street in 2014 and Beauty Edit Mayfair at number 33 in September 2023.

Can I book a treatment at Beauty Edit Mayfair?

Yes. Facials run from £95 for 60 minutes to £215 for 90. Call 020 7244 8371 or book a facial online.

Where exactly is Beauty Edit Mayfair?

33 Berkeley Street, Mayfair, London W1J 8EN. Between Berkeley Square and Piccadilly, a four minute walk from Green Park. Open Monday to Friday 10am to 8pm and Saturday 10am to 6pm.

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Beauty Edit Mayfair

33 Berkeley Street, Mayfair, London W1J 8EN

Monday to Friday 10am to 8pm
Saturday 10am to 6pm

Call 020 7244 8371, or follow on Instagram and LinkedIn.

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Beauty Edit Mayfair also hosts masterclasses, demonstrations and meet-the-founder talks throughout the year.