Fresh For May: What's NEW at Beauty Edit
May has arrived, and with it comes a wave of exciting new arrivals at Beauty Edit Mayfair. This month, we’re diving deep into some of the most talked-about K-Beauty brands, trending skincare innovations, and bestsellers freshly landed on our shelves. Whether you’re revamping your routine or discovering something new, we’ve handpicked a curated edit of standout skincare for spring and beyond.
1. Abib Collagen Eye Patch: A Targeted Treatment for Tired Eyes
These bestselling hydrogel eye patches from Abib are infused with collagen and peptides to firm, plump, and hydrate the delicate under-eye area. They’re a go-to for reviving tired eyes and reducing the appearance of fine lines. Keep them in the fridge for an extra cooling effect during warmer days.
2. Axis-Y Dark Spot Correcting Glow Serum
This lightweight, brightening serum is a cult favourite for a reason. Formulated with niacinamide, squalane and plant extracts, the Axis-Y Dark Spot Correcting Glow Serum helps to visibly reduce hyperpigmentation, dark marks, and uneven tone while maintaining hydration.
3. Beauty of Joseon: Modern Skincare, Rooted in Tradition
This beloved brand continues to win hearts (and skincare routines) with its gentle yet effective formulas.
• Relief Sun: Rice + Probiotics is a lightweight, non-greasy SPF that provides broad-spectrum protection while nourishing the skin barrier.
• Green Plum Refreshing Cleanser is a gentle foaming gel that deeply cleanses without stripping the skin, ideal for daily use.
• Revive Eye Serum with Ginseng and Retinol combines traditional herbal ingredients with powerful actives to smooth, firm and rejuvenate the eye area.
4. Biodance Biocollagen Real Deep Masks
Looking for a treatment mask that delivers real results? These innovative sheet masks from Biodance are infused with biocollagen and patented technology to hydrate, lift and boost elasticity. Perfect before an event or as part of your weekend skincare ritual.
5. D’Alba Piedmont White Truffle First Spray Vegan Mist
From the French-Korean fusion brand D’Alba Piedmont, this luxurious facial mist is powered by white truffle extract and nourishing botanicals. It hydrates, soothes, and adds a dewy glow—use it as a toner, setting spray or mid-day refresh.
6. Dr. Althea: Skin-Soothing Essentials
Two standout additions this May include:
• Gentle Vitamin C Serum, a glow-boosting formula designed for sensitive skin that helps brighten dullness and improve texture without irritation.
• Pure Grinding Cleansing Balm, which melts away makeup and impurities while keeping the skin barrier intact.
7. Haruharu Wonder Black Rice Hyaluronic Toner for Sensitive Skin
This antioxidant-rich toner contains fermented black rice and hyaluronic acid to deeply hydrate and calm sensitive skin. It’s fast-absorbing, fragrance-free, and works beautifully under your serums and moisturisers.
8. VT Cosmetics Riedl Shot 300
This multitasking ampoule from VT Cosmetics delivers high-performance hydration and skin recovery, making it ideal for those with compromised or stressed skin. Its lightweight texture absorbs quickly, leaving skin feeling balanced and refreshed.
9. Don’t Miss Our Hero Picks
May is the perfect time to refresh your skincare line-up, and we’re thrilled to offer a curated selection of trending products and cult brands that deliver on results. Plus, don’t forget to explore our signature facials and in-store beauty consultations to experience these products first-hand with expert guidance.
Visit Beauty Edit Mayfair this May and discover what’s new in skincare. Whether you’re a beauty enthusiast or a skincare minimalist, our selection is here to elevate your routine with globally-loved essentials and hard-to-find favourites.